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2011-08-29T22:36:13Z

Notes from Meeting on 10/29

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 ** 2nd group: Create basket and share with stores
 * Education of customers is an important aspect of example
-* Problem with secondary markets, e.g. users aggregating data without vendor buy-in
+* Problem with secondary markets, e.g. users aggregating <span class="plainlinks">[http://www.besthappyhour.in/washington/seattle<span style="color:black;font-weight:normal; text-decoration:none!important;
 * LastFM, scrobbling test (e.g. what will people do with their data?)
 ** What would you pay per song? Then collect data and present it to them, will it change what the song is worth?

Khopper: New page: == Notes from Meeting on 10/29 == * Before / after with VRM implementations * Self-tracking - what sorts of changes occur * Look at companies that are willing to share info and what change...

2009-12-09T20:07:33Z

New page: == Notes from Meeting on 10/29 == * Before / after with VRM implementations * Self-tracking - what sorts of changes occur * Look at companies that are willing to share info and what change...

New page

== Notes from Meeting on 10/29 ==
* Before / after with VRM implementations
* Self-tracking - what sorts of changes occur
* Look at companies that are willing to share info and what changes this brings to them
* Game: profiles of companies (mirror existing companies) - users interacting and measuring
* User research around learning perceptions and actions
** How does behavior change when people are ignorant vs. once they understand
** Increase visibility around what users "give away" + then add-in control
* People's willingness to give data with control vs. without control
* Max - existing research: ranked shopping list based on privacy levels
** Can we use real money? Mechanical Turk?
* Testing what people say vs. what they do
* How do we do the "invention is the mother of necessity" aspect of VRM - can we test something that doesn't exist yet?
* Research Hypotheses:
** Will people be more willing to yield their information if they control it?
** How will people behave if we give them more control over/with their data
* Realworld retailer - at checkout, they're given some choices
** give up information in exchange
* How do we test removal of guesswork?
* Turk experiment with movie recommendations
* Test
** 1st group: You have money to buy some movies (simulated stores)
** 2nd group: Create basket and share with stores
* Education of customers is an important aspect of example
* Problem with secondary markets, e.g. users aggregating data without vendor buy-in
* LastFM, scrobbling test (e.g. what will people do with their data?)
** What would you pay per song? Then collect data and present it to them, will it change what the song is worth?
* Don't forget about selection bias with these types of experiments

== Notes from Workshop on 10/13 ==
=== Should be... ===
* testable, concrete, measurable
* of use for doc in his new book
* appease the berkman gods with productive research efforts
* relatively easy and completable with volunteers, internal resources and a limited time-frame
* provide businesses with fodder that they need to help make the case internally for opening up user control
** Ben from Zeo needs a list of benefits to openness to bring to his investors: We need to provide that!
** What are the benefits to vendors of VRM?
** What is user data control? Define.
** Relationships -> what are the vendor benefits?
*** eliminate guesswork

=== For example... ===
* Talk to organizations who have opened up and have them describe the http://cyber.law.harvard.edu/projectvrm/edit/VRM_Research_opportunitiesbenefits
** What's measurable here?
* Test the hypothesis: A free customer is worth more than a captive one
** "worth more" means defining customer value and measuring it
** is the customer valuing the vendor more?
** what is free vs. captive?
* before and after giving users their data
* altimeter group
** engagementdb.com: report that shows that those who do social media are most profitable
* case studies (e.g. HBS format)
* backward analysis?
* report on personal informatics
** what data comes out of personal informatics?
* Company experiences with launching api's?
* interviews, surveys
* What are some open data efforts?
** VRM spotting -> what are some user-driven organizations?
* What are possible frameworks / scenarios for measurement / testing / research
* What are the intention economy principles?

=== What is VRMness (user-drivenness?) that might be testable? ===
* individual is the POI
* individual gets a copy of their data
* individual controls use of data
* users initiate
* user contribution is a core value
* user choice
* belongs to user - user owns / controls the system
* service portability / substitutability

Research Meeting Notes - Revision history

123123a: /* Notes from Meeting on 10/29 */

Khopper: New page: == Notes from Meeting on 10/29 == * Before / after with VRM implementations * Self-tracking - what sorts of changes occur * Look at companies that are willing to share info and what change...