May 23 Meeting notes 2007 - Revision history

Joe.andrieu: /* Other Calls */

2007-07-25T17:20:03Z

Other Calls

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	==Other Calls==		==Other Calls==
	[[Category:conference call~~\|2007 05 23~~]]		[[Category:conference call]]
	[[:Category:conference call]]		[[:Category:conference call]]

Joe.andrieu: Meeting notes 2007 05 23 moved to May 23 Meeting notes 2007

2007-07-25T17:19:33Z

Meeting notes 2007 05 23 moved to May 23 Meeting notes 2007

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Joe.andrieu: /* Prior Conference Calls */

2007-07-25T17:07:14Z

Prior Conference Calls

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 #vrm at chat.freenode.net
-==Prior Conference Calls==
+==Other Calls==
+[[Category:conference call|2007 05 23]]
-===May 16, 2007===
+[[:Category:conference call]]
 ==Attendees==

Joe.andrieu: /* Notes */

2007-05-23T19:06:05Z

Notes

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	One of the reasons banks wanted to go forward with ATMs was not to help users, but to lower transaction costs with their customers. Banks became 24 hours because of this. This is interesting because it was a profit-driven motive that incidentally created value for customers and gave them increased control over their banking transactions.		One of the reasons banks wanted to go forward with ATMs was not to help users, but to lower transaction costs with their customers. Banks became 24 hours because of this. This is interesting because it was a profit-driven motive that incidentally created value for customers and gave them increased control over their banking transactions.



	==Status==		==Status==

DeanLand: /* Attendees */

2007-05-23T18:57:59Z

Attendees

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	* Drummond Reed		* Drummond Reed
	* Britt Blaser		* Britt Blaser
			* Richard Reukema

	==Notes==		==Notes==

Joe.andrieu: /* Notes */

2007-05-23T18:44:42Z

Notes

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	Credit Card -- the universal credit card (VISA etc) changed the game compared to department store cards.		Credit Card -- the universal credit card (VISA etc) changed the game compared to department store cards.

			(Credit cards however kept the VISA/MC/Amex firm at the center of the transaction.)

			What we are trying to do is create a new idiom, a new methodology, a new idiom. That's why the simplicity principle has to override a lot of other stuff.

			One of the reasons banks wanted to go forward with ATMs was not to help users, but to lower transaction costs with their customers. Banks became 24 hours because of this. This is interesting because it was a profit-driven motive that incidentally created value for customers and gave them increased control over their banking transactions.

	==Status==		==Status==

Joe.andrieu: /* Notes */

2007-05-23T18:41:28Z

Notes

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	In addition to bringing up the credit card as a metaphor, people have also brought up Dee Hok's chaordic concept. http://en.wikipedia.org/wiki/Dee_Hock		In addition to bringing up the credit card as a metaphor, people have also brought up Dee Hok's chaordic concept. http://en.wikipedia.org/wiki/Dee_Hock

			Interra Card is a combined online/offline loyalty card. Merchants that accept Interra Card, agree to share the information in a particular way. User's and merchants each get a portion of the purchase, that they control for donating to a good cause. http://interraproject.org/blog/2007/04/welcome-to-interra.html

			===Incoming Email Query===
			Case studies about VRM? Anything we can point her to?

			There are a few limited cases:
			* Priceline
			* Doc's VRM gesture for his phone
			* Interra card

			All of these fail to embrace the entirety of VRM. They just show pieces of VRM, but none hold it all together.

	~~Interra~~ Card is a ~~combined online/offline loyalty card. Merchants that accept Interra Card~~, ~~agree to share~~ the ~~information in a particular way. User~~'s and ~~merchants each get a portion of the purchase,~~ that ~~they control for donating to~~ a ~~good cause~~. ~~http://interraproject.org/blog/2007/04/welcome~~-to~~-interra~~.~~html~~		ATM Card -- in the sense that it is a new way of doing things, on the user's terms. Even more so with the nationwide and international networks that let you use a card from one bank at another bank's machine.

			Credit Card -- the universal credit card (VISA etc) changed the game compared to department store cards.

	==Status==		==Status==

Joe.andrieu: /* Notes */

2007-05-23T18:29:59Z

Notes

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	In addition to bringing up the credit card as a metaphor, people have also brought up Dee Hok's chaordic concept. http://en.wikipedia.org/wiki/Dee_Hock		In addition to bringing up the credit card as a metaphor, people have also brought up Dee Hok's chaordic concept. http://en.wikipedia.org/wiki/Dee_Hock


			Interra Card is a combined online/offline loyalty card. Merchants that accept Interra Card, agree to share the information in a particular way. User's and merchants each get a portion of the purchase, that they control for donating to a good cause. http://interraproject.org/blog/2007/04/welcome-to-interra.html

	==Status==		==Status==

Joe.andrieu: /* Notes */

2007-05-23T18:27:31Z

Notes

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	The evolutionary steps the banking industry took to introduce the credit card were significant. It does provide a great metaphor... what would it look like when you get there, e.g.,"we would have a VRM datacard that we could use anyplace."		The evolutionary steps the banking industry took to introduce the credit card were significant. It does provide a great metaphor... what would it look like when you get there, e.g.,"we would have a VRM datacard that we could use anyplace."

	In addition to bringing up the credit card as a metaphor, people have also brought up Dee Hok's chaordic concept.		In addition to bringing up the credit card as a metaphor, people have also brought up Dee Hok's chaordic concept. http://en.wikipedia.org/wiki/Dee_Hock

	==Status==		==Status==

Joe.andrieu: /* Notes */

2007-05-23T18:26:40Z

Notes

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	In the end, this needs to be simple enough for regular people to use it. It needs to be HTML not XHTML.		In the end, this needs to be simple enough for regular people to use it. It needs to be HTML not XHTML.
			===Setting the bar for VRM===
			It has to be simple enough for adoption.

			On the other hand, it actually is driven by the early adopters, by people who are willing to go through a lot of pain because they love it.

			Some of these things we are talking about /does/ require extra work. It's very easy for skeptics to say who would ever do that extra work?

			If you can take the time, and can make the UI work correctly, we can do that. The issue is that we need to invest the extra time to do it right. The phone trees suck because no one wanted to invest the time.

			We should remember that Alan Kay always used children to learn to touch type.

			One point is that we want to make sure that those for whom the complex is useful are not excluded by making things too simple. And that there is an evolutionary process here. We can't make it too simple in the beginning. If you compare the Model T to today's best selling Camry, we would never have accepted the Model T.

			Embrace the tension of simple UI verses flexibility. We are surfing the line between keeping things simple enough for users without limiting the capability to any particular problem domain. The simplest travel RFP tool won't allow house buying RFPs. For example.

			VRM will involve idioms we don't know yet. Just as the car is idiomatic to the extent that we don't even think it many cases of the risks involved. The challenge in coming at markets from the customer side is a new thing. It hasn't been done very much. The closest thing to it is the credit card or the wallet. Tools that people just take for granted.

			The evolutionary steps the banking industry took to introduce the credit card were significant. It does provide a great metaphor... what would it look like when you get there, e.g.,"we would have a VRM datacard that we could use anyplace."

			In addition to bringing up the credit card as a metaphor, people have also brought up Dee Hok's chaordic concept.

	==Status==		==Status==