Project VRM - User contributions [en]

Events

2010-02-06T09:37:47Z

Rthrdy:

==Future Events==

* [http://cyber.law.harvard.edu/projectvrm/VRM_East_Coast_Workshop_2009 VRM East Coast Workshop 2009], 12-13 October 2009 at Harvard Law School, Cambridge, MA.
* [http://cyber.law.harvard.edu/projectvrm/VRooM_Leadership_Workshop November 2009 Leadership Workshop], Location TBA
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop 2009 (IIWIX, IIW)], 3-5 November 2009 at the Computer History Museum in Mountain View, CA.

==Past Events==

[[VRM West Coast Workshop 2009]]

[[VRMworkshop]] at Harvard Law School, July 2008

[[VRM Hacker Session]] November 9th 2007 London

[http://www.cryp18.com Supernova] 20-22 June, 2007 San Francisco

[http://conferences.oreillynet.com/os2007/ OSCon] 23-27 July, Portland

[http://conference.digitalidworld.com/2007/ Digital ID World (DIDW)] 24-26 September 2007, San Francisco

[http://www.windley.com/events/iiw2007a/announcement Internet Identity Workshop (IIW)] May 14-15, 2007, Mountain View, CA

[https://events.projectliberty.org/details.php?id=11 Identity Open Space (IOS)], 26-27 April, 2007 Brussels

[[Notes from VRM & Public Media Workshop]] at the Berkman Center, April 4, 2007
* Includes follow-up brainstorming ideas from April 6, 2007

[http://cyber.law.harvard.edu/identity/Mobile_Identity_Workshop Mobile Identity Workshop], January 26, 2007
http://www.cryp18.com
[[Notes from VRM Meeting]], January 25, 2007

[[Notes from Internet Identity Workshop 2006b]], December 4-6, 2006

-- [http://www.joingame.net gunz online guide]
-- [http://www.joingame.net/eve-online-isk isk eve]
-- [http://www.joingame.net/silkroad-online-hunter Silkroad online hunter]

Help:Contents

2010-02-06T09:37:10Z

Rthrdy:

It's easy to start editing pages on this wiki! It is the job of every registered user to try and improve these pages. Wikis work best when everyone is involved and adding, editing, reworking, and checking the contents.

http://www.cryp18.com
==== How Do I Start? ====
Log in (you must have a login to edit). Click on the "edit" tab at the top of any page. You will then begin editing the page you are on. There is a helpful [[Help:Cheatsheet|Cheatsheet]] to learn the basics of formatting your changes.

==== Can I Practice? ====
You bet. Try out editing on the [[Project_VRM:Sandbox|Sandbox]] Page. Anything goes there.

==== When Should I Jump In? ====
A Wiki benefits from the "[http://en.wikipedia.org/wiki/Wikipedia:Be_bold_in_updating_pages Be bold]" philosophy. If you see something that can be improved, do not hesitate to do it yourself. Improvements come from the iterative additions and edits of all of us. Pages keep a revision history, so nothing can't be undone (click on the "history" tab at the top of the page).

==== What Happens When There is Disagreement? ====
If someone disagrees with you, or you with them, then good! We've inspired involvement, and through edits and discussion on the [[Help_Talk:Contents|Talk Page]], consensus can be reached (each wiki page has its own respective talk page). Wikis work great http://www.cryp18.com for emerging concepts and themes like VRM that will benefit from exploration and the evolution of mutual agreement. Paradoxically, edits that introduce diversions from commonly-held understanding is what helps best build and spread editorial consensus.

==== When Should We Use the Talk Page? ====
Every wiki page has a talk page. Click on the "discussion" tab at the top of the page to get there. Whenever you have a question that's holding you back from an edit or when conversation seems more appropriate than document-building. Please sign your comments on the talk page with four tildes ("<nowiki>~~~~</nowiki>") which will automatically drop in your username and time stamp.

==== How Do I Keep Track of What's Going On? ====
There is a special page called "[[Special:Recentchanges|Recent Changes]]" that keeps a running list of all recent changes to the wiki. Think of this like a news feed of what's going on. Check out what other people are doing. Piggyback on their changes.

You can also watch pages by clicking on the "watch" tab at the top of a page. This adds the page to your personal [[Special:Watchlist|Watchlist]]. You can visit this page any time to see what changes have been made, by whom, and when. For example, you can add the [[VRM vision]] page to your watchlist by clicking [http://cyber.law.harvard.edu/projectvrm/watch/VRM_vision here]. There are all sorts of additional [[Special:Specialpages|Special Pages]] that are worth checking out.

==== Can I be Automatically Alerted Through Email? ====
You can receive email alerts when changes happen to watched pages by adjusting your [[Special:Preferences|Preferences]] page.

Main Page

2010-02-06T09:35:26Z

Rthrdy:

== About VRM ==

[http://cluetrain.com The Cluetrain Manifesto], which was posted on the Web in April 1999, is best known for its 95 Theses. The Manifesto also says, "If you only have time for one clue this year, this is the one to get...

[[Image:Not-1.gifâ]]

The purpose of VRM is to fulfil the promise of that statement. VRM tools provide human beings with the means to exert their own reach, and to escape the grasp of companies that would rather control customers than relate to them as equals.

VRM stands for '''Vendor Relationship Management'''. VRM tools provide customers with both ''independence'' from vendors and ''better ways of engaging'' with vendors.

In a narrow sense, VRM is the reciprocal  the customer side  of CRM (or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]). It provides customers with means to bear their side of the relationship burden. It does this by making customers both ''independent'' of vendors and ''better able to engage'' with vendors. This will relieve CRM of the perceived need to "capture," "acquire," "lock in," "manage," or otherwise employ the language and thinking of slave-owners when dealing with customers. It will also mean that CRM systems will no longer be alone in trying to improve the ways they engage with customers, and earn customer loyalty. Customers will be involved  as fully empowered participants, rather than as than captive followers.

The economic goal of VRM is to improve relationships between Demand and Supply by providing new and better ways for Demand to engage with Supply, and to drive it. This is not possible when all the tools of engagement are provided by suppliers, and all those tools are different. For example, most customers today carry around up to dozens of "loyalty" cards and key-ring tags, each with its own vendor-provided means for controlling interactions and providing benefits. These inconvenience both buyers and sellers, and limit the intelligence that can be gathered and put to use by either party. What if buyers had the ability to advertise their shopping lists to the sellers with which they have relationships? What if buyers were able to establish and maintain loyalty on their own terms and in their own ways? What if customers' ability to express preferences and advertise demand were improved to the point where sellers could reduce money wasted on advertising and other forms of guesswork? What if it were quick and easy for customers to say what they'll pay for what they want, on their own terms (and to pay on the spot, if the terms are mutually agreeable)? VRM tools and services will answer these and many other questions that could not be asked before the Internet came along -- and cannot be asked, as long as sellers continue to hold all the relationship cards.

== Project VRM ==

[http://projectvrm.org Project VRM] is a research and development project of [http://cyber.law.harvard.edu The Berkman Center for Internet and Society] at Harvard University, and led by Doc Searls, a fellow at the Center. ProjectVRM was created to support the creation and building of VRM tools, to support individuals and organizations working on VRM-related projects, and to conduct research on VRM and related subjects.

Toward these purposes ProjectVRM conducts research, hosts or supports VRM events, and maintains both [http://blogs.law.harvard.edu/vrm a blog] and a [http://cyber.law.harvard.edu/projectvrm/Mailing_list mailing list], in addition to this wiki and the project's [http://projectvrm.org own website].

Read more about ProjectVRM on the [[About | About Page]].

== VRM Principles ==

#Relationships are voluntary.
#Customers are born free and independent of vendors.
#Customers control their own data. They can share data selectively and control the terms of its use.
#Customers are points of integration and origination for their own data.
#Customers can assert their own terms of engagement and service.
#Customers are free to express their demands and intentions outside any companyâs control.

These can all be summed up in the statement ''Free customers are more valuable than captive ones''.

In a broader way, the same should be true of individuals relating to organizations. ProjectVRM's primary focus, however, is on customer relationships with vendors, or sellers.

== VRM Goals ==

In the "Markets Are Relationships" chapter of the [http://www.cluetrain.com/Cluetrain_10/index.html 10th Anniversary edition] of ''The Cluetrain Manifesto'', Doc Searls writes this about the purposes of VRM efforts:

#Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual's control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.
#Make individuals the collection centers for their own data, so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.
#Give individuals the ability to share data selectively, without disclosing more personal information than the individual allows.
#Give individuals the ability to control how their data is used by others, and for how long. At the individual's discretion, this may include agreements requiring others to delete the individual's data when the relationship ends.
#Give individuals the ability to assert their own terms of service, reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to "accept" anyway.
#Give individuals means for expressing demand in the open market, outside any organizational silo, without disclosing any unnecessary personal information.
#Make individuals platforms for business by opening the market to many kinds of third party services that serve buyers as well as sellers.
#Base relationship-managing tools on open standards, open APIs (application program interfaces), and open code. This will support a rising tide of activity that will lift an infinite variety of business boats, plus other social goods.

== VRM Development Work ==

*[[Media Logging]]
*[[MediaLogging]] (the general topic) and [[ListenLog]] (the development project)
*[[EmanciPay]]
*[[Personal RFP]]
*[[FCRA: Access to credit data]]
*[http://kantarainitiative.org/confluence/display/uma/ UMA]
*[http://kantarainitiative.org/confluence/display/infosharing/Home Information Sharing Workgroup]
*[[The Mine! Project]]
*[http://mydex.org/ MyDex]
*[http://www.vrmhub.net VRM Hub]
*[http://www.vrmlabs.net VRM Labs]
*[http://publicradioplayer.org Public Radio Player]
*[http://www.switchbook.com/ SwitchBook]
*[http://www.cryp18.com/ æäººç¨å]

== VRM Committees ==

*[[Vision Committee]]
*[[Marketing Committee]]
*[[Standards Committee]]
*[[Organization Committee]]
*[[Usage Committee]]
*[[Compliance Committee]]

== VRM Resources ==

* ProjectVRM [[mailing list]]
* ProjectVRM [http://blogs.law.harvard.edu/vrm blog]
* [[VRM FAQ]]
* VRM [Twitter stream http://twitter.com/vrm]

Conference Call archive and audio links have been moved to the [[Project_VRM:Community_Portal | Community Portal]] page.

== VRM Events ==

* [[VRooM Leadership Workshop]] took place on 31 Oct * 1 Nov in Mountain View, CA
* [[VRooM Boston 2009]] took place on 12-13 October 2009
* [http://vrmhub.pbwiki.com/ VRM Hub] Monthly Meetings in London
* [[VRM2008]] took place in Munich on 21/22 April 2008
* [[VRM Workshop 2008]] took place in July 2008 at Harvard University
* [[VRM at SXSW 2009]] March 2009, Austin, TX
* [[VRM West Coast Workshop 2009]] May 15-16, Palo Alto, CA
* [[VRM East Coast Workshop 2009]] 12-13 October at Harvard University

== How to Participate ==

Sign up for the [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list]. Or edit this wiki by signing up at the top of this page.