Project VRM - User contributions [en]

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2015-02-20T11:57:49Z

Judi: /* VRM Events */ updated 2014, added 2015, removed a spam link

== About VRM ==

VRM stands for [http://en.wikipedia.org/wiki/Vendor_Relationship_Management '''Vendor Relationship Management''']. VRM tools provide customers with both ''independence'' from vendors and ''better ways of engaging'' with vendors. The same tools can also support individuals' relations with schools, churches, government entities and other kinds of organizations.

To vendors, VRM is the customer-side counterpart of CRM (or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]). VRM tools provide customers with the means to bear their side of the relationship burden. They relieve CRM of the perceived need to "capture," "acquire," [http://en.wikipedia.org/wiki/Vendor_lock-in "lock in,"] "manage," and otherwise employ the language and thinking of slave-owners when dealing with customers. With VRM operating on the customer's side, CRM systems will no longer be alone in trying to improve the ways companies relate to customers. Customers will be also be involved, as fully empowered participants, rather than as captive followers.

VRM is part of a larger picture as well. Perhaps the best name and description for that larger picture is [http://www.kuppingercole.com/report/advisorylifemanagementplatforms7060813412 Life Management Platforms], coined by Martin Kuppinger of Kuppinger Cole. He describes them this way: "Life Management Platforms will change the way individuals deal with sensitive information like their health data, insurance data, and many other types of information – information that today frequently is paper-based or, when it comes to personal opinions, only in the mind of the individuals. They will enable new approaches for privacy- and security-aware sharing of that information, without the risk of losing control of that information... At KuppingerCole we expect and predict that Life Management Platforms, with related standards, protocols, business models, applications, etc., will be the one technology driven component that will have the strongest influence on our everyday life (and, on the other side, on enterprise infrastructures and the Internet architecture) for the next 10 years."

== VRM Principles ==

VRM development work is based on the belief that ''free customers are more valuable than captive ones''  to themselves, to vendors, and to the larger economy. To be free 

#Customers must enter relationships with vendors as '''independent actors'''.
#Customers must be the '''points of integration for their own data'''.
#Customers must have '''control of data they generate and gather'''. This means they must be able to share data selectively and voluntarily.
#Customers must be able to '''assert their own terms of engagement'''.
#Customers must be '''free to express their demands and intentions outside of any one company's control'''.

== VRM Goals ==

In the "Markets Are Relationships" chapter of the [http://www.cluetrain.com/Cluetrain_10/index.html 10th Anniversary edition] of ''The Cluetrain Manifesto'', Doc Searls writes this about the goals of VRM efforts:

#'''Provide tools for individuals to manage relationships with organizations'''. These tools are personal. That is, they belong to the individual in the sense that they are under the individual's control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.
#'''Make individuals the collection centers for their own data''', so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.
#'''Give individuals the ability to share data selectively''', without disclosing more personal information than the individual allows.
#'''Give individuals the ability to control how their data is used by others''', and for how long. At the individual's discretion, this may include agreements requiring others to delete the individual's data when the relationship ends.
#'''Give individuals the ability to assert their own terms of service''', reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to "accept" anyway.
#'''Give individuals means for expressing demand in the open market''', outside any organizational silo, without disclosing any unnecessary personal information.
#'''Make individuals platforms for business''' by opening the market to many kinds of third party services that serve buyers as well as sellers
#'''Base relationship-managing tools on open standards and open APIs (application program interfaces)'''. This will support a rising tide of activity that will lift an infinite variety of business boats plus other social goods.

== VRM Tools ==

These are ideal characteristics of VRM tools:

#'''VRM tools are personal'''. As with hammers, wallets, cars and mobile phones, people use them as individuals,. They are social only in secondary ways.
#'''VRM tools help customers express intent'''. These include preferences, policies, terms and means of engagement, authorizations, requests and anything else that’s possible in a free market, outside any one vendor’s silo or ranch.
#'''VRM tools help customers engage'''. This can be with each other, or with any organization, including (and especially) its CRM system.
#'''VRM tools help customers manage'''. This includes both their own data and systems and their relationships with other entities, and their systems.
#'''VRM tools are substitutable'''. They don't lock individuals into any company's silo.

== VRM Development Work ==

The list is too long to put here. So go to the [[VRM Development Work]] page.

== VRM Research ==

ProjectVRM is a D&R — Development and Reserch — project. Development has always come first. Now, as VRM is coming to be adopted in the world, we need to encourage research the same way we have encouraged development — and conduct it as well. Here are a few questions we might probe, as the principles, goals and tools listed above start having effects:

* How will VRM companies work together and/or at cross purposes? How will new categories emerge, and markets grow, as an effect of both?
* In what ways and to what extents are VRM tools and services interoperable, or substitutable?
* Will VRM disrupt existing businesses, enhance them, neither or both? How and where? One example: online advertising, which is already impacted by ad and tracking blockers. And, once selective ad and tracking blocking becomes more normative, what happens to surveillance-based personalized advertising? (It is easy to track investment; but what about actual effects on businesses, e.g. publishers and advertising companies)?
* How will existing CRM and other customer relationship systems (e.g. Customer Experience Management, call centers) open up and change after they begin shaking hands with VRM tools and services on the customer side?
* How will jargon normalize? With personal data, for example, will "stores," "lockers," "life management platforms," "vaults" or PIMS (personal information management systems) become the prevailing label?
* How and where will intentcasting catch on first?
* In which countries or geographical regions will VRM and approaches like it first become organized and take off? How? Why?
* How do policy environments — laws, regulations, government purchasing practices — encourage or discourage VRM development, usage and market growth? (Of special interest already are European and Australian privacy laws, and Government Digital Services appetites for normalized citizen data in the U.K.) And how do VRM developers and/or citizens affect policy decisions?
* In what ways and to what extents to VRM developers adopt open standards, produce (and support) open APIs, and both use and generate free and open source code?
* One of the results of a ClarityRay survey (no longer online, since ClarityRay was bought by Yahoo ) was that ad blocker users tend to spend more money online. It would be good to expand on that. Do privacy tools other than ad blockers also have an effect? Does the effect hold even when you control for skill and time spent online?
* It would be good to follow up on [http://pewrsr.ch/1tWNJIs last year's Pew study on Anonymity, Privacy, and Security Online] and ask, To what extent are user concerns about security and privacy affecting commerce? What security and privacy tools, behaviors, and policies are most effective for helping to address those concerns and promote commerce?

== ProjectVRM Resources ==

* ProjectVRM [[mailing list]]
* ProjectVRM [http://blogs.law.harvard.edu/vrm blog]
* [[VRM FAQ]]
* VRM [Twitter stream http://twitter.com/vrm]

Conference Call archive and audio links can be found at the [[Project_VRM:Community_Portal | Community Portal]] page.

== VRM Events ==

=== Upcoming Events ===

2015
* [http://www.eventbrite.com/e/vrm-day-2015a-tickets-15523363799?aff=erelexporg VRM Day] on Monday, 6 April
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop] #20, (7-9 April) at the [http://chm.org Computer History Museum] in Mountain View, CA.
* VRM Day on Oct 26
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop] #21, (27-29 October) at the [http://chm.org Computer History Museum] in Mountain View, CA.

=== Past Events ===

2014
* [http://www.eventbrite.com/e/vrm-day-2014b-tickets-12888143785 VRM Day 2014b], on 27 October, in advance of the Internet Identity Workshop, at the [http://chm.org Computer History Museum] in Mountain View, CA.
* [http://iiw.idcommons.net/IIW_19_Notes Internet Identity Workshop (Notes)] #19, (28-30 October) at the [http://chm.org Computer History Museum] in Mountain View, CA.
* [http://VRMday2014a.eventbrite.com VRM Day 2014a] 5 May at the [http://chm.org Computer History Museum] in Mountain View, CA. Free.
* [http://iiw.idcommons.net/IIW_18_Notes Internet Identity Workshop (Notes)] #18, 6-8 May at the [http://chm.org Computer History Museum] in Mountain View, CA.

2013
* [http://data-tuesday.com/calendrier/prochain-data-tuesday/ Data Tuesday] "VRM : le contrôle des données aux utilisateurs !" au 12/14, rue Henri Barbusse – 92110 Clichy
* [[VRM Day 2013a]] , in advance of IIW, below, 6 May in Mountain View, CA.
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop #16], 7-9 May at the Computer History Museum in Mountain View, CA. IIW is where #VRM in some ways began and where it remains a huge part of what gets worked on there.
* [https://identityworkshop.eu/ European Workshop on Trust & Identity], 12-13 February, Vienna, Austria. The focus is on identity, but VRM is sure to come up.
* [http://www.id-conf.com/ European Identity & Cloud Conference], 14 -17 May, Munich, Germany. Kuppinger-Cole, which puts on the conference, has a focus on [http://www.kuppingercole.com/report/advisorylifemanagementplatforms7060813412 life management platforms], which are highly relevant to VRM.
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop #17], 22-24 October at the Computer History Museum in Mountain View, CA.
2012
* [http://www.picnicnetwork.org/festival PICNIC Festival 2012], at the EYE Film Institute, Amsterdam, Netherlands. September 17-18, 2012. Register [http://www.picnicnetwork.org/register-picnic-festival-12 here]. Big fun annual event. Doc will speak there.
* VRM pre-IIW meeting/worshop. Location TBD. October 22, 2012. Interested VRooMers gather to catch up and prep for the next three days at IIW.
* [http://www.internetidentityworkshop.com/ Internet Identity Workshop] #15, Computer History Museum, Mountain View, CA. October 23-25, 2012. Register [http://iiw15.eventbrite.com/ here]. This is very much a VRM workshop, since it's an unconference where many VRooMers show up and hold sessions of their own choosing.
* [http://datavenu.com/ Datavenu], at the [http://www.csom.umn.edu/Carlson School of Management], [http://www.umn.edu/ University of Minnesota], Minneapolis, MN. On August 7-8, 2012. Register [http://datavenu.com/?page_id=24 here]. First VRooMy event in Minnesota, organized by Barb Bowen. Kaliya, Doc and Phil are speakers.
* [http://schedule.sxsw.com/2012/events/event_IAP13611 Are Free Customers More Valuable Than Captive Ones?], by [http://doc.searls.com Doc Searls] at [http://sxsw.com/interactive South by Southwest Interactive], Austin, Texas, March 9-13.
* [http://www.newdigitaleconomics.com/events/ STL Partners Executive Brainstorm], San Francisco, March 27-28.
* [http://www.eventbrite.com/event/3333006111 Pre-IIW VRM workshop] at Ericsson, 200 Holger Way (Zanker & 237), San Jose, CA 95134, 9am-5pm April 30. Our usual meeting, with a special welcome for newbies.
* [http://www.id-conf.com/eic2012/ European Identity and Cloud Conference], Munich, April 17-20. Craig Burton, Phil Windley Drummond Reed, Kim Cameron, Doc Searls and other VRM'ers will be there
* [http://www.mashupevent.com/event/intention-economy Intention Economy Mashup Event] London, Innovation Warehouse, 1 East Poultry Avenue, London. EC1A 9PT 4:30-9:30pm, Monday, 23 April Put on by Tony Fish, Sam Sethi and Iain Henderson. Named after Doc's new book, which will be almost out then. Doc will speak there.
* [http://vrm-crm.eventbrite.com/ VRM and CRM Inter-op London 2012] London , EC1A 9PT Tuesday, April 24, 2012 from 9:00 AM to 1:00 PM (GMT) Hosted by Iain Henderson, with a special invite to CRM professionals.
* [http://www.internetidentityworkshop.com/ IIW14 Internet Identity Workshop #14], Mountain View, CA, May 1-3. The venerable unconference where there are many VRM breakout sessions.

2011
*[http://www.internetidentityworkshop.com/iiw-12/ IIW #12], May 3-5, Mountain View, CA
*[http://www.cvent.com/events/conversational-commerce-conference/event-summary-f70a703bbabf4cda930c1412dee2bf4f.aspx Conversational Commerce Conference], February 2-3, San Francisco
* [http://impact.kynetx.com/ IMPACT/2011], March 22-23, Salt Lake City, UT
* VRM Gathering at [[SXSW Interactive 2011]]
* [http://iiw12.eventbrite.com/ IIW XII (2011-A)] May 3-5, 2011, Mountain View, CA
* [http://iiw13.eventbrite.com/ IIW XIII (2011-B)] October 18-20, 2011, Mountain View, CA]

2010
* [[VRM+CRM%202010]] August 26-27 Harvard University, Cambridge, MA.

2009
* [[VRooM Leadership Workshop]] took place on 31 Oct * 1 Nov in Mountain View, CA
* [[VRM East Coast Workshop 2009]] (VRooM 2009) took place on 12-13 October at Harvard University
* [[VRM at SXSW 2009]] were meetings during SXSW in March 2009, Austin, TX
* [[VRM West Coast Workshop 2009]] took place May 15-16, 2009 in Palo Alto, CA.

2008
* [[VRM2008]] took place in Munich on 21/22 April 2008
* [[VRM Workshop 2008]] took place in July 2008 at Harvard University

Other meetings and workshops take place before and during [http://www.internetidentityworkshop.com/ Internet Identity Workshops] in Mountain View, California, each Fall and Spring. Also see [http://cyber.law.harvard.edu/projectvrm/Events Events] page for some past events.

== ProjectVRM Participation ==

We have two mailing lists:

* Our main [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list]
* Our geeks-only [https://cyber.law.harvard.edu/lists/info/opensourcevrm Open Source VRM developers list], which hasn't taken off, but we want to at least save the link, should it want to

You can edit this wiki by:
* registering up at the top of this page
* sending e-mail to the [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list] asking to be enabled as an editor (to combat the spam problem). Be sure you provide your actual handle (username)

[https://twitter.com/#!/dsearls/vroomers Here is a list of "VRooMers" on Twitter.]

We encourage you to use the hashtag #VRM when blogging or tweeting about the topic.

VRM CRM 2010

2011-12-13T01:07:29Z

Judi: /* Sponsors */ deleted bogus sponsor links

[[image:Image-Vrm-crm2010.jpeg|500px]]

== Locations ==

Day One, Pound 102, Harvard Law School

Day Two, Pound 200, Harvard law School

== Overview ==
VRM + CRM 2010 is a workshop for VRM and CRM developers and other professionals, where the process of building out common ground between the two can begin. It is hosted by [http://projectvrm.org ProjectVRM] and the [http://cyber.law.harvard.edu Berkman Center for Internet and Society] at Harvard University, and will take place at Pound Hall in Harvard Law School on Thursday and Friday, 26 and 27 August. It's free of charge, and you can [http://www.eventbrite.com/event/762292036 register here].

The common ground to be built out is the marketplace where real two-way relationships can take place, and economic value can be unlocked and grown with minimal friction. This marketplace is potentially enormous, but as yet it does not exist. It is the intention of ProjectVRM and many other interested parties that on 28 August this new marketplace will be born and start growing. (Background posts are [http://blogs.law.harvard.edu/vrm/2010/07/28/vrm-crm-2/ here], [http://blogs.law.harvard.edu/vrm/2010/07/23/positioning-vrm/ here] and [http://blogs.law.harvard.edu/vrm/2010/07/23/cooperation-vs-coersion/ here].)

The purpose of the workshop is to get this work started. Since this will be the first VRM+CRM event of any kind, the potential leverage of participating in this workshop is quite large.

== Agenda ==

This is a workshop, rather than a conference. We will have speakers and panels, but only in the mornings, and mostly for the purpose of briefing participants and helping everybody get acquainted with each others' work — in particular what VRM developers have been up to over the past several years, how this matches up with where CRM (and social CRM) are going, and what's happening in some verticals (Real Estate, Health Care, Government, Telecom, etc.). The meat of the workshop over both days will be in the breakout sessions, where topics are chosen by the particpants in an unconference open space format. You can read more orabout open space [http://www.co-intelligence.org/P-Openspace.html here].

Doc Searls, who runs ProjectVRM at Harvard's Berkman Center, will lead the workshop. Kaliya Hamlin will guide the unconference/open space parts of the workshop. Kaliya is a veteran facilitator of open space workshops, and co-runs the series with [http://windley.com Phil Windley] (who will also be at VRM_CRM 2010). VRM has from the beginning had a second home at IIW workshop sessions, and much VRM development has either originated at IIWs or been moved forward at them (even ones that have not focused on identity). We expect the same kind of progress at this workshop as well

Notes for each breakout session will be at the [[VRM_CRM_2010_Sessions_Wiki]], and at other wiki pages linked to from there.

Here are the tentative agendas for both days:

===Thursday, 26 August===

Note: This is tentative at the moment and subject to change.

8:00am Bagels, coffee

9:00am Welcome and agenda - Doc Searls

9:20am Introduction of afternoon sessions - Kaliya Hamlin

9:30am VRM Baseline
* VRM overview, setting the stage
* VRM developments
** R-buttons/ListenLog/Emancy - Doc Searls, Adam Marcus
** Legal developments - Renee Lloyd
** Search - Joe Andrieu
** Personal Data Store (PDS) - Iain Henderson
** Personal Data Exchange (PDX)- Drummond Reed
** Context Automation - Kynetx Rule Language (KRL) - Phil Windley

10:45am CRM baseline talk and panel
* CRM baseline - Dan Miller
* CRM panel - Dan Miller, Denis Pombriant, Josh Weinberger, John McKean

11:45am Warmup for lunch and afternoon breakout sessions - Kaliya Hamlin

12:00pm Lunch at Harkness Commons

1:15pm Setting topics for the afternoon breakout sessions - Led by Kaliya Hamlin

1:45pm Breakout Open Space (unconference) Sessions

(was spam here)

5:00pm Closing session with reports on breakout sessions - Led by Kaliya Hamlin

6:00pm Briefing for Friday - Doc

7:00pm Here we have reservations at a number of local restaurants. You can sign up on the wiki at the link above, and/or on sign-up sheets Topics will be chosen at the workshop. Payment is "dutch."

===Friday, 27 August===

Note: This is tentative at the moment and subject to change.

9:00am Welcome and agenda - Doc Searls

9:10am Introductions (for those who missed Day One) and prep for unconference sessions — Kaliya Hamlin

9:30am VRM Technology panel
* Iain Henderson
* Phil Windley
* Drummond Reed
* Craig Burton

10:30am Verticals panel
* Real Estate - Bill Wendell
* Health Care - Adrian Groper
* Government (GRM) - Britt Blaser
* Telecom - Julian Gay
* Moderator - Chris Carfi

11:40am Setting topics for the breakout workshop sessions - Led by Kaliya Hamlin

11:50-12:20 Lunch discussions at Harkness Common

12:30-1:30 Breakout Session

1:30pm-2:30 Breakout Session

2:30-3:30pm Breakout Session

3:30-4:00pm Closing session, with reports on breakout sessions - Led by Kaliya Hamlin

5:00pm

== Location and Getting there ==

Pound Hall is at 1557 Massachusetts Avenue ("Mass Ave") on the Harvard Campus in Cambridge, Massachusetts. Mass Ave runs up Harvard's west side from Harvard Square. [http://www.law.harvard.edu/about/map.html Here is a map.] It is a modern brick building diagonally northeast of Cambridge Common (a park) and just south of a new building still under construction.

Street parking is limited to only two hours, and is strictly enforced. Public parking tends to be expensive.

The best way to come is by subway. Pound Hall is a short walk up "Mass Ave" from the Harvard station on the MBTA Red Line.

If you are driving, we recommend parking at the Alewife station at the end of the Red Line (it's at the inbound end of Highway 2). The cost is $7 per day, trains run constantly, and the cost of a ride is $1.50. Harvard is 3 stops (only 8 minutes) from Alewife.

If you are flying in, there are many hotels close to the Red Line. The Harvard station is about 20 minutes from downtown Boston. From Logan Airport, you take the Silver Line to the South Street station, also on the Red Line. Take the inbound train toward Alewife. (It becomes outbound when you pass the Park Street station.) Again, it's $1.50, leaves frequently, and is nearly as fast as a taxi. If there's traffic, it's faster.

==Sponsors==

Judi: added Research Proposal from Chris (whiteboard)

* '''Date''': Nov 1, 2009
* '''Time''': 9:30 AM - 5:00 PM with informal dinner thereafter
* '''Location''': Cerado, Pacific Business Center, 2225 E. Bayshore Rd., Suite 200, Palo Alto, CA 94303 (Note: take the Embarcadero Road EAST exit off Highway 101.)

'''Agenda'''

# Project updates (let's front-load ones in the UK, for timing reasons)
## MyDex - Mydex hopes to have a pilot service up and running by March next year and has multiple ongoing discussions with a range of relying party organisations about them accepting user-driven information as a feed into their processes.
## The Mine! Project
## MINT
## ListenLog [http://cyber.law.harvard.edu/projectvrm/ListenLog#Current_Project_Status project status]
## EmanciPay - Sample gestures / r-button interaction, per Doc's presentation
## SwitchBook -
## Scanaroo [http://cyber.law.harvard.edu/projectvrm/Scanaroo project status]
## Women's Work - Judico is lead. Project website is [http://www.womenswork.org here].
## Henrik - [http://www.heste-nettet.dk/ link] - looking for better way to connect readers with ads
# Discussion of sectors/verticals/topic areas that we can organize events around. A few (not in order, despite numerical):
# Research & research topics [http://cyber.law.harvard.edu/projectvrm/VRM_Research_opportunities#Specific_Research_Proposals Specific Research Proposals], [http://cyber.law.harvard.edu/projectvrm/VRM_Research_opportunities#Project_Status Project Status]
## Testable hypotheses
###Who is PI, Who gets access to results, when, Who decides go/no go
###What is hypothesis?
##Where will it be done
###How much will it cost
###How will it be conducted
###When will the research be conducted
###Why is this VRM
## Leveraging Berkman geek crew involvement
## Coordinating with commercial and noncommercial work going on, or planned
## VRM and Open Source; coordinating with commercial work
## VRM and mobile (e.g. with smart phones)
## Self-tracking and personal informatics (shall we call it STPI?)
### Existing work going on with STPI, and helping out or looping them into what we're doing
### ListenLog, Media Logging, Music Logging
### EmanciPay
## GRM (government or governance RM)
## HCRM (health care RM)
# Canonical description of VRM (especially for fixing our [http://en.wikipedia.org/wiki/Vendor_Relationship_ManagementVRM Wikipedia entry]) Thought: split VRM and ProjectVRM? (Might be involved with Organization, below)
# Weeding the [http://cyber.law.harvard.edu/projectvrm/ ProjectVRM wiki]
# VRM Marketing Committee work (especially on the [http://projectvrm.org ProjectVRM website]
# Pre-setting discussion topics for IIW (note: Doc will be at IIW only on Tuesday and Wednesday)
# Organization
# Other

VRooM Leadership Workshop

2009-10-31T23:37:55Z

Judi:

VRooM Leadership Workshop

2009-10-31T15:58:36Z

Judi: added a project to discuss

VRooM Leadership Workshop

2009-10-30T16:05:33Z

Judi: added location, changed time

* '''Date''': Nov 1, 2009
* '''Time''': 11:00 AM - 5:00 PM with informal dinner thereafter
* '''Location''': Cerado, Pacific Business Center, 2225 E. Bayshore Rd., Suite 200, Palo Alto, CA 94303

'''Agenda'''

* Canonical description (e.g., for Wikipedia)
* Project updates
* Projects that UK is/can be involved in
* Discussion of sectors/verticals/topic areas that we can organize events around
* Discussion of smart phones
* Organization
* Other