https://cyber.harvard.edu/projectvrm/api.php?action=feedcontributions&feedformat=atom&user=BradbigProject VRM - User contributions [en]2026-09-30T13:10:41ZUser contributionsMediaWiki 1.43.6https://cyber.harvard.edu/projectvrm/?title=Main_Page&diff=5693Main Page2011-09-27T17:45:05Z<p>Bradbig: reverted to clean revision</p>
<hr />
<div>== About VRM ==<br />
<br />
VRM stands for [http://en.wikipedia.org/wiki/Vendor_Relationship_Management '''Vendor Relationship Management''']. VRM tools provide customers with both ''independence'' from vendors and ''better ways of engaging'' with vendors. The same tools can also support individuals' relations with schools, churches, government entities and other kinds of organizations.<br />
<br />
In a narrow sense, VRM is the reciprocal &#151; the customer side &#151; of CRM (or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]). VRM tools provide customers with the means to bear their side of the relationship burden. They relieve CRM of the perceived need to "capture," "acquire," [http://en.wikipedia.org/wiki/Vendor_lock-in "lock in,"] "manage," and otherwise employ the language and thinking of slave-owners when dealing with customers. With VRM operating on the customer's side, CRM systems will no longer be alone in trying to improve the ways companies relate to customers. Customers will be also be involved, as fully empowered participants, rather than as captive followers.<br />
<br />
VRM development projects are listed below.<br />
<br />
== Project VRM ==<br />
<br />
[http://projectvrm.org ProjectVRM] is a project of [http://cyber.law.harvard.edu the Berkman Center for Internet & Society] at Harvard University. It was created by [http://en.wikipedia.org/wiki/Doc_Searls Doc Searls] when he became a fellow at the Center in 2006. (He has been an alumnus fellow since September 2010). The purpose of the project is to encourage VRM development and to conduct research on its premises and its progress. <br />
<br />
When the project began, Doc saw this as "a way to fulfill the promise of [http://cluetrain.com ''The Cluetrain Manifesto'']'s Prime Clue": <br />
<br />
[[Image:Not-1.gif]]<br />
<br />
Doc believed that customer reach would only exceed vendor grasp if customers had the tools for the job. So Doc created ProjectVRM to support the creation and building of those tools.<br />
<br />
Since then the VRM community has grown to include many development projects, companies, allied associations and individuals, in addition to ProjectVRM itself. The community's work is outlined in this wiki, and discussed on its [http://cyber.law.harvard.edu/projectvrm/Mailing_list mailing list], its [http://blogs.law.harvard.edu/vrm blog] and in workshops and other events.<br />
<br />
Read more about ProjectVRM on the [[About | About Page]].<br />
<br />
== VRM and the Economy ==<br />
<br />
The economic goal of VRM is to improve relationships between Demand and Supply by providing new and better ways for the former to engage with and drive the latter. <br />
<br />
This is not possible when all the tools of engagement are provided by suppliers, and all those tools are different. For example, most customers today carry around up to dozens of "loyalty" cards and key-ring tags, each with its own vendor-provided means for controlling interactions and providing benefits. These inconvenience both buyers and sellers, and limit the intelligence that can be gathered and put to use by either party.<br />
<br />
What if buyers had the ability to advertise their shopping lists to the sellers with which they have relationships? What if buyers were able to establish and maintain loyalty on their own terms and in their own ways? What if customers' ability to express preferences and advertise demand were improved to the point where sellers could reduce money wasted on advertising and other forms of guesswork? What if it were quick and easy for customers to say what they'll pay for what they want, on their own terms (and to pay on the spot, if the terms are mutually agreeable) ? VRM tools and services will answer these and many other questions that could not be asked before the Internet and came along &#151; and cannot be asked, as long as sellers continue to hold all the relationship cards.<br />
<br />
== VRM Principles ==<br />
<br />
VRM development work is based on the belief that ''free customers are more valuable than captive ones'' &#151; to themselves, to vendors, and to the larger economy. To be free &#151;<br />
<br />
#Relationships must be voluntary.<br />
#Customers must enter relationships with vendors as independent actors.<br />
#Customers must be the points of integration for their own data.<br />
#Customers must have control of data they generate and gather. They must be able to share data selectively, voluntarily, and control the terms of its use.<br />
#Customers must be able to assert their own terms of engagement and service. <br />
#Customers must be free to express their demands and intentions outside of any one company's control.<br />
<br />
VRM research work probes the willingness and ability of customers to assert and enjoy [http://digg.com/news/story/Dancing_desktop_girls <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">desktop girls</span>] independence from vendors -- and of vendors' willingness and ability to value and engage with independent customers. It also follows changes in the marketplace as VRM tools come into use.<br />
<br />
== VRM Goals ==<br />
<br />
In the "Markets Are Relationships" chapter of the [http://www.cluetrain.com/Cluetrain_10/index.html 10th Anniversary edition] of ''The Cluetrain Manifesto'', Doc Searls writes this about the purposes of VRM efforts:<br />
<br />
#Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual's control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.<br />
#Make individuals the collection centers for their own data, so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.<br />
#Give individuals the ability to share data selectively, without disclosing more personal information than the individual allows.<br />
#Give individuals the ability to control how their data is used by others, and for how long. At the individual's discretion, this may include agreements requiring others to delete the individual's data when the relationship ends.<br />
#Give individuals the ability to assert their own terms of service, reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to "accept" anyway.<br />
#Give individuals means for expressing demand in the open market, outside any organizational silo, without disclosing any unnecessary personal information.<br />
#Make individuals platforms for business by opening the market to many kinds of third party services that serve buyers as well as sellers <br />
#Base relationship-managing tools on open standards, open APIs (application program interfaces). This will support a rising tide of activity that will lift an infinite variety of business boats plus other social goods.<br />
<br />
== VRM Development Work ==<br />
<br />
Here is a partial list of VRM development efforts. Some are organizations, some are commercial entities, some are standing open source code development efforts:<br />
*[http://www.azigo.com/ Azigo.com]<br />
*[http://www.banyanproject.com/ The Banyan Project]<br />
*[[EmanciPay]]<br />
*[[FCRA: Access to credit data]]<br />
*[[GRM: Government Relationship Management]]<br />
*[http://higgins-project.org higgins-project.org]<br />
*[http://kantarainitiative.org/confluence/display/infosharing/Home Information Sharing Workgroup at Kantara]<br />
*[http://kynetx.com Kynetx], which also does [http://hvr.me HoverMe]<br />
*[[ListenLog]]<br />
*[https://github.com/quartzjer/Locker#readme The Locker Project]<br />
*[http://themineproject.org/ The Mine! Project]<br />
*[http://newgov.us/ NewGov.us]<br />
*[http://www.paoga.com/ Paoga]<br />
*[http://pegasuspublic.wikispaces.com/ Pegasus]<br />
*[http://personal.com Personal.com]<br />
*[http://personaldataecosystem.org/ Personal Data Ecosystem]<br />
*[[Personal RFP]]<br />
*[http://projectdanube.org/ ProjectDanube]<br />
*[http://www.projectnori.org/ Project Nori]<br />
*[http://www.qiycorporate.com/ QIY]<br />
*[[r-button]]<br />
*[http://sing.ly/ Singly]<br />
*[http://www.socialnori.org/ Social Nori]<br />
*[http://www.getabl.com/ Getabl]<br />
*[http://www.switchbook.com/ SwitchBook]<br />
*[http://telehash.org Telehash]<br />
*[http://www.thumbtack.com/ Thumbtack]<br />
*[http://www.trustfabric.com/ TrustFabric]<br />
*[http://tucows.com Tucows] and [http://hover.com Hover.com]<br />
*[http://kantarainitiative.org/confluence/display/uma/ UMA]<br />
*[http://www.vrmhub.net VRM Hub]<br />
*[http://www.vrmlabs.net VRM Labs]<br />
*[http://code.google.com/p/webfinger/ webfinger]<br />
<br />
== ProjectVRM Committees ==<br />
<br />
*[[Vision Committee]]<br />
*[[Marketing Committee]]<br />
*[[Standards Committee]]<br />
*[[Organization Committee]]<br />
*[[Usage Committee]]<br />
*[[Compliance Committee]]<br />
*[[Steering Committee]]<br />
<br />
== ProjectVRM Resources ==<br />
<br />
* ProjectVRM [[mailing list]]<br />
* ProjectVRM [http://blogs.law.harvard.edu/vrm blog]<br />
* [[VRM FAQ]]<br />
* VRM [Twitter stream http://twitter.com/vrm]<br />
* Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/CMMI#Appraisal Capability Maturity Model Integration CMMI Appraisal Ratings] (Software Engineering Institute, US Dept. of Defense)<br />
* Im-Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/Capability_Immaturity_Model Capability Im-Maturity Model] (US Air Force) <br />
* Cross-Border eConsumer.gov [http://www.econsumer.gov/english/resources/trends.shtm Complaint Trends]<br />
<br />
Conference Call archive and audio links can be found at the [[Project_VRM:Community_Portal | Community Portal]] page.<br />
<br />
== VRM Events ==<br />
<br />
Also see [http://cyber.law.harvard.edu/projectvrm/Events Events] page.<br />
ProjectVRM events take place once or twice per year:<br />
=== Upcoming Events ===<br />
2011<br />
* [http://iiw13.eventbrite.com/ IIW XIII (2011-B)] October 18-20, 2011, Mountain View, CA]<br />
<br />
=== vCard Converter ===<br />
<br />
PCVITA [http://www.pcvita.com/vcard-converter-software.html vCard converter] tool is to convert your Outlook contacts to vCard contacts & vCard contacts to Outlook as well.<br />
<br />
=== Past Events ===<br />
2011<br />
*[http://www.internetidentityworkshop.com/iiw-12/ IIW #12][http://www.chenkrahman.com/ ,] May 3-5, Mountain View, CA<br />
*[http://www.cvent.com/events/conversational-commerce-conference/event-summary-f70a703bbabf4cda930c1412dee2bf4f.aspx Conversational Commerce Conference], February 2-3, San Francisco<br />
* [http://impact.kynetx.com/ IMPACT/2011], March 22-23, Salt Lake City, UT<br />
* VRM Gathering at [[SXSW Interactive 2011]]<br />
* [http://iiw12.eventbrite.com/ IIW XII (2011-A)] May 3-5, 2011, Mountain View, CA<br />
<br />
2010<br />
* [[VRM+CRM%202010]] August 26-27 Harvard University, Cambridge, MA.<br />
<br />
2009<br />
* [[VRooM Leadership Workshop]] took place on 31 Oct * 1 Nov in Mountain View, CA<br />
* [[VRM East Coast Workshop 2009]] (VRooM 2009) took place on 12-13 October at Harvard University<br />
* [[VRM at SXSW 2009]] were meetings during SXSW in March 2009, Austin, TX<br />
* [[VRM West Coast Workshop 2009]] took place May 15-16, 2009 in Palo Alto, CA.<br />
<br />
2008<br />
* [[VRM2008]] took place in Munich on 21/22 April 2008<br />
* [[VRM Workshop 2008]] took place in July 2008 at Harvard University<br />
<br />
[http://www.vrmhub.net/ VRM Hub] is a series of monthly meetings in London.<br />
<br />
Other meetings and workshops take place before and during [http://www.internetidentityworkshop.com/ Internet Identity Workshops] in Mountain View, California, each Fall and Spring. VRM is also a topic at [http://kynetximpactspring2010.eventbrite.com/ Kynetx Impact] conferences.<br />
<br />
== ProjectVRM Participation ==<br />
<br />
Sign up for the [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list]. You can also edit this wiki by signing up at the top of this page.</div>Bradbighttps://cyber.harvard.edu/projectvrm/?title=Main_Page&diff=5636Main Page2011-09-26T17:45:49Z<p>Bradbig: reverted to spam free version</p>
<hr />
<div>== About VRM ==<br />
<br />
VRM stands for [http://en.wikipedia.org/wiki/Vendor_Relationship_Management '''Vendor Relationship Management''']. VRM tools provide customers with both ''independence'' from vendors and ''better ways of engaging'' with vendors. The same tools can also support individuals' relations with schools, churches, government entities and other kinds of organizations.<br />
<br />
In a narrow sense, VRM is the reciprocal &#151; the customer side &#151; of CRM (or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]). VRM tools provide customers with the means to bear their side of the relationship burden. They relieve CRM of the perceived need to "capture," "acquire," [http://en.wikipedia.org/wiki/Vendor_lock-in "lock in,"] "manage," and otherwise employ the language and thinking of slave-owners when dealing with customers. With VRM operating on the customer's side, CRM systems will no longer be alone in trying to improve the ways companies relate to customers. Customers will be also be involved, as fully empowered participants, rather than as captive followers.<br />
<br />
VRM development projects are listed below.<br />
<br />
== Project VRM ==<br />
<br />
[http://projectvrm.org ProjectVRM] is a project of [http://cyber.law.harvard.edu the Berkman Center for Internet & Society] at Harvard University. It was created by [http://en.wikipedia.org/wiki/Doc_Searls Doc Searls] when he became a fellow at the Center in 2006. (He has been an alumnus fellow since September 2010). The purpose of the project is to encourage VRM development and to conduct research on its premises and its progress. <br />
<br />
When the project began, Doc saw this as "a way to fulfill the promise of [http://cluetrain.com ''The Cluetrain Manifesto'']'s Prime Clue": <br />
<br />
[[Image:Not-1.gif]]<br />
<br />
Doc believed that customer reach would only exceed vendor grasp if customers had the tools for the job. So Doc created ProjectVRM to support the creation and building of those tools.<br />
<br />
Since then the VRM community has grown to include many development projects, companies, allied associations and individuals, in addition to ProjectVRM itself. The community's work is outlined in this wiki, and discussed on its [http://cyber.law.harvard.edu/projectvrm/Mailing_list mailing list], its [http://blogs.law.harvard.edu/vrm blog] and in workshops and other events.<br />
<br />
Read more about ProjectVRM on the [[About | About Page]].<br />
<br />
== VRM and the Economy ==<br />
<br />
The economic goal of VRM is to improve relationships between Demand and Supply by providing new and better ways for the former to engage with and drive the latter. <br />
<br />
This is not possible when all the tools of engagement are provided by suppliers, and all those tools are different. For example, most customers today carry around up to dozens of "loyalty" cards and key-ring tags, each with its own vendor-provided means for controlling interactions and providing benefits. These inconvenience both buyers and sellers, and limit the intelligence that can be gathered and put to use by either party.<br />
<br />
What if buyers had the ability to advertise their shopping lists to the sellers with which they have relationships? What if buyers were able to establish and maintain loyalty on their own terms and in their own ways? What if customers' ability to express preferences and advertise demand were improved to the point where sellers could reduce money wasted on advertising and other forms of guesswork? What if it were quick and easy for customers to say what they'll pay for what they want, on their own terms (and to pay on the spot, if the terms are mutually agreeable) ? VRM tools and services will answer these and many other questions that could not be asked before the Internet and came along &#151; and cannot be asked, as long as sellers continue to hold all the relationship cards.<br />
<br />
== VRM Principles ==<br />
<br />
VRM development work is based on the belief that ''free customers are more valuable than captive ones'' &#151; to themselves, to vendors, and to the larger economy. To be free &#151;<br />
<br />
#Relationships must be voluntary.<br />
#Customers must enter relationships with vendors as independent actors.<br />
#Customers must be the points of integration for their own data.<br />
#Customers must have control of data they generate and gather. They must be able to share data selectively, voluntarily, and control the terms of its use.<br />
#Customers must be able to assert their own terms of engagement and service. <br />
#Customers must be free to express their demands and intentions outside of any one company's control.<br />
<br />
VRM research work probes the willingness and ability of customers to assert and enjoy [http://digg.com/news/story/Dancing_desktop_girls <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">desktop girls</span>] independence from vendors -- and of vendors' willingness and ability to value and engage with independent customers. It also follows changes in the marketplace as VRM tools come into use.<br />
<br />
== VRM Goals ==<br />
<br />
In the "Markets Are Relationships" chapter of the [http://www.cluetrain.com/Cluetrain_10/index.html 10th Anniversary edition] of ''The Cluetrain Manifesto'', Doc Searls writes this about the purposes of VRM efforts:<br />
<br />
#Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual's control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.<br />
#Make individuals the collection centers for their own data, so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.<br />
#Give individuals the ability to share data selectively, without disclosing more personal information than the individual allows.<br />
#Give individuals the ability to control how their data is used by others, and for how long. At the individual's discretion, this may include agreements requiring others to delete the individual's data when the relationship ends.<br />
#Give individuals the ability to assert their own terms of service, reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to "accept" anyway.<br />
#Give individuals means for expressing demand in the open market, outside any organizational silo, without disclosing any unnecessary personal information.<br />
#Make individuals platforms for business by opening the market to many kinds of third party services that serve buyers as well as sellers <br />
#Base relationship-managing tools on open standards, open APIs (application program interfaces). This will support a rising tide of activity that will lift an infinite variety of business boats plus other social goods.<br />
<br />
== VRM Development Work ==<br />
<br />
Here is a partial list of VRM development efforts. Some are organizations, some are commercial entities, some are standing open source code development efforts:<br />
*[http://www.azigo.com/ Azigo.com]<br />
*[http://www.banyanproject.com/ The Banyan Project]<br />
*[[EmanciPay]]<br />
*[[FCRA: Access to credit data]]<br />
*[[GRM: Government Relationship Management]]<br />
*[http://higgins-project.org higgins-project.org]<br />
*[http://kantarainitiative.org/confluence/display/infosharing/Home Information Sharing Workgroup at Kantara]<br />
*[http://kynetx.com Kynetx], which also does [http://hvr.me HoverMe]<br />
*[[ListenLog]]<br />
*[https://github.com/quartzjer/Locker#readme The Locker Project]<br />
*[http://themineproject.org/ The Mine! Project]<br />
*[http://newgov.us/ NewGov.us]<br />
*[http://www.paoga.com/ Paoga]<br />
*[http://pegasuspublic.wikispaces.com/ Pegasus]<br />
*[http://personal.com Personal.com]<br />
*[http://personaldataecosystem.org/ Personal Data Ecosystem]<br />
*[[Personal RFP]]<br />
*[http://projectdanube.org/ ProjectDanube]<br />
*[http://www.projectnori.org/ Project Nori]<br />
*[http://www.qiycorporate.com/ QIY]<br />
*[[r-button]]<br />
*[http://sing.ly/ Singly]<br />
*[http://www.socialnori.org/ Social Nori]<br />
*[http://www.getabl.com/ Getabl]<br />
*[http://www.switchbook.com/ SwitchBook]<br />
*[http://telehash.org Telehash]<br />
*[http://www.thumbtack.com/ Thumbtack]<br />
*[http://www.trustfabric.com/ TrustFabric]<br />
*[http://tucows.com Tucows] and [http://hover.com Hover.com]<br />
*[http://kantarainitiative.org/confluence/display/uma/ UMA]<br />
*[http://www.vrmhub.net VRM Hub]<br />
*[http://www.vrmlabs.net VRM Labs]<br />
*[http://code.google.com/p/webfinger/ webfinger]<br />
<br />
== ProjectVRM Committees ==<br />
<br />
*[[Vision Committee]]<br />
*[[Marketing Committee]]<br />
*[[Standards Committee]]<br />
*[[Organization Committee]]<br />
*[[Usage Committee]]<br />
*[[Compliance Committee]]<br />
*[[Steering Committee]]<br />
<br />
== ProjectVRM Resources ==<br />
<br />
* ProjectVRM [[mailing list]]<br />
* ProjectVRM [http://blogs.law.harvard.edu/vrm blog]<br />
* [[VRM FAQ]]<br />
* VRM [Twitter stream http://twitter.com/vrm]<br />
* Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/CMMI#Appraisal Capability Maturity Model Integration CMMI Appraisal Ratings] (Software Engineering Institute, US Dept. of Defense)<br />
* Im-Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/Capability_Immaturity_Model Capability Im-Maturity Model] (US Air Force) <br />
* Cross-Border eConsumer.gov [http://www.econsumer.gov/english/resources/trends.shtm Complaint Trends]<br />
<br />
Conference Call archive and audio links can be found at the [[Project_VRM:Community_Portal | Community Portal]] page.<br />
<br />
== VRM Events ==<br />
<br />
Also see [http://cyber.law.harvard.edu/projectvrm/Events Events] page.<br />
ProjectVRM events take place once or twice per year:<br />
=== Upcoming Events ===<br />
2011<br />
* [http://iiw13.eventbrite.com/ IIW XIII (2011-B)] October 18-20, 2011, Mountain View, CA]<br />
<br />
=== vCard Converter ===<br />
<br />
PCVITA [http://www.pcvita.com/vcard-converter-software.html vCard converter] tool is to convert your Outlook contacts to vCard contacts & vCard contacts to Outlook as well.<br />
<br />
=== Past Events ===<br />
2011<br />
*[http://www.internetidentityworkshop.com/iiw-12/ IIW #12][http://www.chenkrahman.com/ ,] May 3-5, Mountain View, CA<br />
*[http://www.cvent.com/events/conversational-commerce-conference/event-summary-f70a703bbabf4cda930c1412dee2bf4f.aspx Conversational Commerce Conference], February 2-3, San Francisco<br />
* [http://impact.kynetx.com/ IMPACT/2011], March 22-23, Salt Lake City, UT<br />
* VRM Gathering at [[SXSW Interactive 2011]]<br />
* [http://iiw12.eventbrite.com/ IIW XII (2011-A)] May 3-5, 2011, Mountain View, CA<br />
<br />
2010<br />
* [[VRM+CRM%202010]] August 26-27 Harvard University, Cambridge, MA.<br />
<br />
2009<br />
* [[VRooM Leadership Workshop]] took place on 31 Oct * 1 Nov in Mountain View, CA<br />
* [[VRM East Coast Workshop 2009]] (VRooM 2009) took place on 12-13 October at Harvard University<br />
* [[VRM at SXSW 2009]] were meetings during SXSW in March 2009, Austin, TX<br />
* [[VRM West Coast Workshop 2009]] took place May 15-16, 2009 in Palo Alto, CA.<br />
<br />
2008<br />
* [[VRM2008]] took place in Munich on 21/22 April 2008<br />
* [[VRM Workshop 2008]] took place in July 2008 at Harvard University<br />
<br />
[http://www.vrmhub.net/ VRM Hub] is a series of monthly meetings in London.<br />
<br />
Other meetings and workshops take place before and during [http://www.internetidentityworkshop.com/ Internet Identity Workshops] in Mountain View, California, each Fall and Spring. VRM is also a topic at [http://kynetximpactspring2010.eventbrite.com/ Kynetx Impact] conferences.<br />
<br />
== ProjectVRM Participation ==<br />
<br />
Sign up for the [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list]. You can also edit this wiki by signing up at the top of this page.</div>Bradbighttps://cyber.harvard.edu/projectvrm/?title=Main_Page&diff=5565Main Page2011-09-26T08:37:47Z<p>Bradbig: reverted to spam free version</p>
<hr />
<div>== About VRM ==<br />
<br />
VRM stands for [http://en.wikipedia.org/wiki/Vendor_Relationship_Management '''Vendor Relationship Management''']. VRM tools provide customers with both ''independence'' from vendors and ''better ways of engaging'' with vendors. The same tools can also support individuals' relations with schools, churches, government entities and other kinds of organizations.<br />
<br />
In a narrow sense, VRM is the reciprocal &#151; the customer side &#151; of CRM (or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]). VRM tools provide customers with the means to bear their side of the relationship burden. They relieve CRM of the perceived need to "capture," "acquire," [http://en.wikipedia.org/wiki/Vendor_lock-in "lock in,"] "manage," and otherwise employ the language and thinking of slave-owners when dealing with customers. With VRM operating on the customer's side, CRM systems will no longer be alone in trying to improve the ways companies relate to customers. Customers will be also be involved, as fully empowered participants, rather than as captive followers.<br />
<br />
VRM development projects are listed below.<br />
<br />
== Project VRM ==<br />
<br />
[http://projectvrm.org ProjectVRM] is a project of [http://cyber.law.harvard.edu the Berkman Center for Internet & Society] at Harvard University. It was created by [http://en.wikipedia.org/wiki/Doc_Searls Doc Searls] when he became a fellow at the Center in 2006. (He has been an alumnus fellow since September 2010). The purpose of the project is to encourage VRM development and to conduct research on its premises and its progress. <br />
<br />
When the project began, Doc saw this as "a way to fulfill the promise of [http://cluetrain.com ''The Cluetrain Manifesto'']'s Prime Clue": <br />
<br />
[[Image:Not-1.gif]]<br />
<br />
Doc believed that customer reach would only exceed vendor grasp if customers had the tools for the job. So Doc created ProjectVRM to support the creation and building of those tools.<br />
<br />
Since then the VRM community has grown to include many development projects, companies, allied associations and individuals, in addition to ProjectVRM itself. The community's work is outlined in this wiki, and discussed on its [http://cyber.law.harvard.edu/projectvrm/Mailing_list mailing list], its [http://blogs.law.harvard.edu/vrm blog] and in workshops and other events.<br />
<br />
Read more about ProjectVRM on the [[About | About Page]].<br />
<br />
== VRM and the Economy ==<br />
<br />
The economic goal of VRM is to improve relationships between Demand and Supply by providing new and better ways for the former to engage with and drive the latter. <br />
<br />
This is not possible when all the tools of engagement are provided by suppliers, and all those tools are different. For example, most customers today carry around up to dozens of "loyalty" cards and key-ring tags, each with its own vendor-provided means for controlling interactions and providing benefits. These inconvenience both buyers and sellers, and limit the intelligence that can be gathered and put to use by either party.<br />
<br />
What if buyers had the ability to advertise their shopping lists to the sellers with which they have relationships? What if buyers were able to establish and maintain loyalty on their own terms and in their own ways? What if customers' ability to express preferences and advertise demand were improved to the point where sellers could reduce money wasted on advertising and other forms of guesswork? What if it were quick and easy for customers to say what they'll pay for what they want, on their own terms (and to pay on the spot, if the terms are mutually agreeable) ? VRM tools and services will answer these and many other questions that could not be asked before the Internet and came along &#151; and cannot be asked, as long as sellers continue to hold all the relationship cards.<br />
<br />
== VRM Principles ==<br />
<br />
VRM development work is based on the belief that ''free customers are more valuable than captive ones'' &#151; to themselves, to vendors, and to the larger economy. To be free &#151;<br />
<br />
#Relationships must be voluntary.<br />
#Customers must enter relationships with vendors as independent actors.<br />
#Customers must be the points of integration for their own data.<br />
#Customers must have control of data they generate and gather. They must be able to share data selectively, voluntarily, and control the terms of its use.<br />
#Customers must be able to assert their own terms of engagement and service. <br />
#Customers must be free to express their demands and intentions outside of any one company's control.<br />
<br />
VRM research work probes the willingness and ability of customers to assert and enjoy [http://digg.com/news/story/Dancing_desktop_girls <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">desktop girls</span>] independence from vendors -- and of vendors' willingness and ability to value and engage with independent customers. It also follows changes in the marketplace as VRM tools come into use.<br />
<br />
== VRM Goals ==<br />
<br />
In the "Markets Are Relationships" chapter of the [http://www.cluetrain.com/Cluetrain_10/index.html 10th Anniversary edition] of ''The Cluetrain Manifesto'', Doc Searls writes this about the purposes of VRM efforts:<br />
<br />
#Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual's control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.<br />
#Make individuals the collection centers for their own data, so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.<br />
#Give individuals the ability to share data selectively, without disclosing more personal information than the individual allows.<br />
#Give individuals the ability to control how their data is used by others, and for how long. At the individual's discretion, this may include agreements requiring others to delete the individual's data when the relationship ends.<br />
#Give individuals the ability to assert their own terms of service, reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to "accept" anyway.<br />
#Give individuals means for expressing demand in the open market, outside any organizational silo, without disclosing any unnecessary personal information.<br />
#Make individuals platforms for business by opening the market to many kinds of third party services that serve buyers as well as sellers <br />
#Base relationship-managing tools on open standards, open APIs (application program interfaces). This will support a rising tide of activity that will lift an infinite variety of business boats plus other social goods.<br />
<br />
== VRM Development Work ==<br />
<br />
Here is a partial list of VRM development efforts. Some are organizations, some are commercial entities, some are standing open source code development efforts:<br />
*[http://www.azigo.com/ Azigo.com]<br />
*[http://www.banyanproject.com/ The Banyan Project]<br />
*[[EmanciPay]]<br />
*[[FCRA: Access to credit data]]<br />
*[[GRM: Government Relationship Management]]<br />
*[http://higgins-project.org higgins-project.org]<br />
*[http://kantarainitiative.org/confluence/display/infosharing/Home Information Sharing Workgroup at Kantara]<br />
*[http://kynetx.com Kynetx], which also does [http://hvr.me HoverMe]<br />
*[[ListenLog]]<br />
*[https://github.com/quartzjer/Locker#readme The Locker Project]<br />
*[http://themineproject.org/ The Mine! Project]<br />
*[http://newgov.us/ NewGov.us]<br />
*[http://www.paoga.com/ Paoga]<br />
*[http://pegasuspublic.wikispaces.com/ Pegasus]<br />
*[http://personal.com Personal.com]<br />
*[http://personaldataecosystem.org/ Personal Data Ecosystem]<br />
*[[Personal RFP]]<br />
*[http://projectdanube.org/ ProjectDanube]<br />
*[http://www.projectnori.org/ Project Nori]<br />
*[http://www.qiycorporate.com/ QIY]<br />
*[[r-button]]<br />
*[http://sing.ly/ Singly]<br />
*[http://www.socialnori.org/ Social Nori]<br />
*[http://www.getabl.com/ Getabl]<br />
*[http://www.switchbook.com/ SwitchBook]<br />
*[http://telehash.org Telehash]<br />
*[http://www.thumbtack.com/ Thumbtack]<br />
*[http://www.trustfabric.com/ TrustFabric]<br />
*[http://tucows.com Tucows] and [http://hover.com Hover.com]<br />
*[http://kantarainitiative.org/confluence/display/uma/ UMA]<br />
*[http://www.vrmhub.net VRM Hub]<br />
*[http://www.vrmlabs.net VRM Labs]<br />
*[http://code.google.com/p/webfinger/ webfinger]<br />
<br />
== ProjectVRM Committees ==<br />
<br />
*[[Vision Committee]]<br />
*[[Marketing Committee]]<br />
*[[Standards Committee]]<br />
*[[Organization Committee]]<br />
*[[Usage Committee]]<br />
*[[Compliance Committee]]<br />
*[[Steering Committee]]<br />
<br />
== ProjectVRM Resources ==<br />
<br />
* ProjectVRM [[mailing list]]<br />
* ProjectVRM [http://blogs.law.harvard.edu/vrm blog]<br />
* [[VRM FAQ]]<br />
* VRM [Twitter stream http://twitter.com/vrm]<br />
* Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/CMMI#Appraisal Capability Maturity Model Integration CMMI Appraisal Ratings] (Software Engineering Institute, US Dept. of Defense)<br />
* Im-Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/Capability_Immaturity_Model Capability Im-Maturity Model] (US Air Force) <br />
* Cross-Border eConsumer.gov [http://www.econsumer.gov/english/resources/trends.shtm Complaint Trends]<br />
<br />
Conference Call archive and audio links can be found at the [[Project_VRM:Community_Portal | Community Portal]] page.<br />
<br />
== VRM Events ==<br />
<br />
Also see [http://cyber.law.harvard.edu/projectvrm/Events Events] page.<br />
ProjectVRM events take place once or twice per year:<br />
=== Upcoming Events ===<br />
2011<br />
* [http://iiw13.eventbrite.com/ IIW XIII (2011-B)] October 18-20, 2011, Mountain View, CA]<br />
<br />
=== vCard Converter ===<br />
<br />
PCVITA [http://www.pcvita.com/vcard-converter-software.html vCard converter] tool is to convert your Outlook contacts to vCard contacts & vCard contacts to Outlook as well.<br />
<br />
=== Past Events ===<br />
2011<br />
*[http://www.internetidentityworkshop.com/iiw-12/ IIW #12][http://www.chenkrahman.com/ ,] May 3-5, Mountain View, CA<br />
*[http://www.cvent.com/events/conversational-commerce-conference/event-summary-f70a703bbabf4cda930c1412dee2bf4f.aspx Conversational Commerce Conference], February 2-3, San Francisco<br />
* [http://impact.kynetx.com/ IMPACT/2011], March 22-23, Salt Lake City, UT<br />
* VRM Gathering at [[SXSW Interactive 2011]]<br />
* [http://iiw12.eventbrite.com/ IIW XII (2011-A)] May 3-5, 2011, Mountain View, CA<br />
<br />
2010<br />
* [[VRM+CRM%202010]] August 26-27 Harvard University, Cambridge, MA.<br />
<br />
2009<br />
* [[VRooM Leadership Workshop]] took place on 31 Oct * 1 Nov in Mountain View, CA<br />
* [[VRM East Coast Workshop 2009]] (VRooM 2009) took place on 12-13 October at Harvard University<br />
* [[VRM at SXSW 2009]] were meetings during SXSW in March 2009, Austin, TX<br />
* [[VRM West Coast Workshop 2009]] took place May 15-16, 2009 in Palo Alto, CA.<br />
<br />
2008<br />
* [[VRM2008]] took place in Munich on 21/22 April 2008<br />
* [[VRM Workshop 2008]] took place in July 2008 at Harvard University<br />
<br />
[http://www.vrmhub.net/ VRM Hub] is a series of monthly meetings in London.<br />
<br />
Other meetings and workshops take place before and during [http://www.internetidentityworkshop.com/ Internet Identity Workshops] in Mountain View, California, each Fall and Spring. VRM is also a topic at [http://kynetximpactspring2010.eventbrite.com/ Kynetx Impact] conferences.<br />
<br />
== ProjectVRM Participation ==<br />
<br />
Sign up for the [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list]. You can also edit this wiki by signing up at the top of this page.<br />
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<hr />
<div>== About VRM ==<br />
<br />
VRM stands for [http://en.wikipedia.org/wiki/Vendor_Relationship_Management '''Vendor Relationship Management''']. VRM tools provide customers with both ''independence'' from vendors and ''better ways of engaging'' with vendors. The same tools can also support individuals' relations with schools, churches, government entities and other kinds of organizations.<br />
<br />
In a narrow sense, VRM is the reciprocal &#151; the customer side &#151; of CRM (or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]). VRM tools provide customers with the means to bear their side of the relationship burden. They relieve CRM of the perceived need to "capture," "acquire," [http://en.wikipedia.org/wiki/Vendor_lock-in "lock in,"] "manage," and otherwise employ the language and thinking of slave-owners when dealing with customers. With VRM operating on the customer's side, CRM systems will no longer be alone in trying to improve the ways companies relate to customers. Customers will be also be involved, as fully empowered participants, rather than as captive followers.<br />
<br />
VRM development projects are listed below.<br />
<br />
== Project VRM ==<br />
<br />
[http://projectvrm.org ProjectVRM] is a project of [http://cyber.law.harvard.edu the Berkman Center for Internet & Society] at Harvard University. It was created by [http://en.wikipedia.org/wiki/Doc_Searls Doc Searls] when he became a fellow at the Center in 2006. (He has been an alumnus fellow since September 2010). The purpose of the project is to encourage VRM development and to conduct research on its premises and its progress. <br />
<br />
When the project began, Doc saw this as "a way to fulfill the promise of [http://cluetrain.com ''The Cluetrain Manifesto'']'s Prime Clue": <br />
<br />
[[Image:Not-1.gif]]<br />
<br />
Doc believed that customer reach would only exceed vendor grasp if customers had the tools for the job. So Doc created ProjectVRM to support the creation and building of those tools.<br />
<br />
Since then the VRM community has grown to include many development projects, companies, allied associations and individuals, in addition to ProjectVRM itself. The community's work is outlined in this wiki, and discussed on its [http://cyber.law.harvard.edu/projectvrm/Mailing_list mailing list], its [http://blogs.law.harvard.edu/vrm blog] and in workshops and other events.<br />
<br />
Read more about ProjectVRM on the [[About | About Page]].<br />
<br />
== VRM and the Economy ==<br />
<br />
The economic goal of VRM is to improve relationships between Demand and Supply by providing new and better ways for the former to engage with and drive the latter. <br />
<br />
This is not possible when all the tools of engagement are provided by suppliers, and all those tools are different. For example, most customers today carry around up to dozens of "loyalty" cards and key-ring tags, each with its own vendor-provided means for controlling interactions and providing benefits. These inconvenience both buyers and sellers, and limit the intelligence that can be gathered and put to use by either party.<br />
<br />
What if buyers had the ability to advertise their shopping lists to the sellers with which they have relationships? What if buyers were able to establish and maintain loyalty on their own terms and in their own ways? What if customers' ability to express preferences and advertise demand were improved to the point where sellers could reduce money wasted on advertising and other forms of guesswork? What if it were quick and easy for customers to say what they'll pay for what they want, on their own terms (and to pay on the spot, if the terms are mutually agreeable) ? VRM tools and services will answer these and many other questions that could not be asked before the Internet and came along &#151; and cannot be asked, as long as sellers continue to hold all the relationship cards.<br />
<br />
== VRM Principles ==<br />
<br />
VRM development work is based on the belief that ''free customers are more valuable than captive ones'' &#151; to themselves, to vendors, and to the larger economy. To be free &#151;<br />
<br />
#Relationships must be voluntary.<br />
#Customers must enter relationships with vendors as independent actors.<br />
#Customers must be the points of integration for their own data.<br />
#Customers must have control of data they generate and gather. They must be able to share data selectively, voluntarily, and control the terms of its use.<br />
#Customers must be able to assert their own terms of engagement and service. <br />
#Customers must be free to express their demands and intentions outside of any one company's control.<br />
<br />
VRM research work probes the willingness and ability of customers to assert and enjoy [http://digg.com/news/story/Dancing_desktop_girls <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">desktop girls</span>] independence from vendors -- and of vendors' willingness and ability to value and engage with independent customers. It also follows changes in the marketplace as VRM tools come into use.<br />
<br />
== VRM Goals ==<br />
<br />
In the "Markets Are Relationships" chapter of the [http://www.cluetrain.com/Cluetrain_10/index.html 10th Anniversary edition] of ''The Cluetrain Manifesto'', Doc Searls writes this about the purposes of VRM efforts:<br />
<br />
#Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual's control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.<br />
#Make individuals the collection centers for their own data, so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.<br />
#Give individuals the ability to share data selectively, without disclosing more personal information than the individual allows.<br />
#Give individuals the ability to control how their data is used by others, and for how long. At the individual's discretion, this may include agreements requiring others to delete the individual's data when the relationship ends.<br />
#Give individuals the ability to assert their own terms of service, reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to "accept" anyway.<br />
#Give individuals means for expressing demand in the open market, outside any organizational silo, without disclosing any unnecessary personal information.<br />
#Make individuals platforms for business by opening the market to many kinds of third party services that serve buyers as well as sellers <br />
#Base relationship-managing tools on open standards, open APIs (application program interfaces). This will support a rising tide of activity that will lift an infinite variety of business boats plus other social goods.<br />
<br />
== VRM Development Work ==<br />
<br />
Here is a partial list of VRM development efforts. Some are organizations, some are commercial entities, some are standing open source code development efforts:<br />
*[http://www.azigo.com/ Azigo.com]<br />
*[http://www.banyanproject.com/ The Banyan Project]<br />
*[[EmanciPay]]<br />
*[[FCRA: Access to credit data]]<br />
*[[GRM: Government Relationship Management]]<br />
*[http://higgins-project.org higgins-project.org]<br />
*[http://kantarainitiative.org/confluence/display/infosharing/Home Information Sharing Workgroup at Kantara]<br />
*[http://kynetx.com Kynetx], which also does [http://hvr.me HoverMe]<br />
*[[ListenLog]]<br />
*[https://github.com/quartzjer/Locker#readme The Locker Project]<br />
*[http://themineproject.org/ The Mine! Project]<br />
*[http://newgov.us/ NewGov.us]<br />
*[http://www.paoga.com/ Paoga]<br />
*[http://pegasuspublic.wikispaces.com/ Pegasus]<br />
*[http://personal.com Personal.com]<br />
*[http://personaldataecosystem.org/ Personal Data Ecosystem]<br />
*[[Personal RFP]]<br />
*[http://projectdanube.org/ ProjectDanube]<br />
*[http://www.projectnori.org/ Project Nori]<br />
*[http://www.qiycorporate.com/ QIY]<br />
*[[r-button]]<br />
*[http://sing.ly/ Singly]<br />
*[http://www.socialnori.org/ Social Nori]<br />
*[http://www.getabl.com/ Getabl]<br />
*[http://www.switchbook.com/ SwitchBook]<br />
*[http://telehash.org Telehash]<br />
*[http://www.thumbtack.com/ Thumbtack]<br />
*[http://www.trustfabric.com/ TrustFabric]<br />
*[http://tucows.com Tucows] and [http://hover.com Hover.com]<br />
*[http://kantarainitiative.org/confluence/display/uma/ UMA]<br />
*[http://www.vrmhub.net VRM Hub]<br />
*[http://www.vrmlabs.net VRM Labs]<br />
*[http://code.google.com/p/webfinger/ webfinger]<br />
<br />
== ProjectVRM Committees ==<br />
<br />
*[[Vision Committee]]<br />
*[[Marketing Committee]]<br />
*[[Standards Committee]]<br />
*[[Organization Committee]]<br />
*[[Usage Committee]]<br />
*[[Compliance Committee]]<br />
*[[Steering Committee]]<br />
<br />
== ProjectVRM Resources ==<br />
<br />
* ProjectVRM [[mailing list]]<br />
* ProjectVRM [http://blogs.law.harvard.edu/vrm blog]<br />
* [[VRM FAQ]]<br />
* VRM [Twitter stream http://twitter.com/vrm]<br />
* Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/CMMI#Appraisal Capability Maturity Model Integration CMMI Appraisal Ratings] (Software Engineering Institute, US Dept. of Defense)<br />
* Im-Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/Capability_Immaturity_Model Capability Im-Maturity Model] (US Air Force) <br />
* Cross-Border eConsumer.gov [http://www.econsumer.gov/english/resources/trends.shtm Complaint Trends]<br />
<br />
Conference Call archive and audio links can be found at the [[Project_VRM:Community_Portal | Community Portal]] page.<br />
<br />
== VRM Events ==<br />
<br />
Also see [http://cyber.law.harvard.edu/projectvrm/Events Events] page.<br />
ProjectVRM events take place once or twice per year:<br />
=== Upcoming Events ===<br />
2011<br />
* [http://iiw13.eventbrite.com/ IIW XIII (2011-B)] October 18-20, 2011, Mountain View, CA]<br />
<br />
=== vCard Converter ===<br />
<br />
PCVITA [http://www.pcvita.com/vcard-converter-software.html vCard converter] tool is to convert your Outlook contacts to vCard contacts & vCard contacts to Outlook as well.<br />
<br />
=== Past Events ===<br />
2011<br />
*[http://www.internetidentityworkshop.com/iiw-12/ IIW #12][http://www.chenkrahman.com/ ,] May 3-5, Mountain View, CA<br />
*[http://www.cvent.com/events/conversational-commerce-conference/event-summary-f70a703bbabf4cda930c1412dee2bf4f.aspx Conversational Commerce Conference], February 2-3, San Francisco<br />
* [http://impact.kynetx.com/ IMPACT/2011], March 22-23, Salt Lake City, UT<br />
* VRM Gathering at [[SXSW Interactive 2011]]<br />
* [http://iiw12.eventbrite.com/ IIW XII (2011-A)] May 3-5, 2011, Mountain View, CA<br />
<br />
2010<br />
* [[VRM+CRM%202010]] August 26-27 Harvard University, Cambridge, MA.<br />
<br />
2009<br />
* [[VRooM Leadership Workshop]] took place on 31 Oct * 1 Nov in Mountain View, CA<br />
* [[VRM East Coast Workshop 2009]] (VRooM 2009) took place on 12-13 October at Harvard University<br />
* [[VRM at SXSW 2009]] were meetings during SXSW in March 2009, Austin, TX<br />
* [[VRM West Coast Workshop 2009]] took place May 15-16, 2009 in Palo Alto, CA.<br />
<br />
2008<br />
* [[VRM2008]] took place in Munich on 21/22 April 2008<br />
* [[VRM Workshop 2008]] took place in July 2008 at Harvard University<br />
<br />
[http://www.vrmhub.net/ VRM Hub] is a series of monthly meetings in London.<br />
<br />
Other meetings and workshops take place before and during [http://www.internetidentityworkshop.com/ Internet Identity Workshops] in Mountain View, California, each Fall and Spring. VRM is also a topic at [http://kynetximpactspring2010.eventbrite.com/ Kynetx Impact] conferences.<br />
<br />
== ProjectVRM Participation ==<br />
<br />
Sign up for the [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list]. You can also edit this wiki by signing up at the top of this page.<br />
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<hr />
<div>== About VRM ==<br />
<br />
VRM stands for [http://en.wikipedia.org/wiki/Vendor_Relationship_Management '''Vendor Relationship Management''']. VRM tools provide customers with both ''independence'' from vendors and ''better ways of engaging'' with vendors. The same tools can also support individuals' relations with schools, churches, government entities and other kinds of organizations.<br />
<br />
In a narrow sense, VRM is the reciprocal &#151; the customer side &#151; of CRM (or [http://en.wikipedia.org/wiki/Customer_Relationship_Management Customer Relationship Management]). VRM tools provide customers with the means to bear their side of the relationship burden. They relieve CRM of the perceived need to "capture," "acquire," [http://en.wikipedia.org/wiki/Vendor_lock-in "lock in,"] "manage," and otherwise employ the language and thinking of slave-owners when dealing with customers. <span class="plainlinks">[http://www.customessayhelp.com/ <span style="color:#444444;font-weight:normal; <br />
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<br />
VRM development projects are listed below.<br />
<br />
== Project VRM ==<br />
<br />
[http://projectvrm.org ProjectVRM] is a project of [http://cyber.law.harvard.edu the Berkman Center for Internet & Society] at Harvard University. It was created by [http://en.wikipedia.org/wiki/Doc_Searls Doc Searls] when he became a fellow at the Center in 2006. (He has been an alumnus fellow since September 2010). <span class="plainlinks">[http://www.logodesignmaestro.com/affordable-logo-design/ <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">Affordable logo design</span>] The purpose of the project is to encourage VRM development and to conduct research on its premises and its progress. <br />
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<br />
When the project began, Doc saw this as "a way to fulfill the promise of [http://cluetrain.com ''The Cluetrain Manifesto'']'s Prime Clue": <br />
<br />
[[Image:Not-1.gif]]<br />
<br />
Doc believed that customer reach would only exceed vendor grasp [http://baovevn.vn<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">bao ve</span>], [http://baovevn.vn/dich-vu-bao-ve-an-ninh/<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">dich vu bao ve</span>], [http://baovevn.vn/cong-ty-tu-van-nghiep-vu-bao-ve/<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">cong ty bao ve</span>], [http://noithathoangduy.com.vn<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">noithat</span>], [http://noithathoangduy.com.vn<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">noithathoaphat</span>],[http://justfreedatingsites.com dating sites] [http://noithathoangduy.com.vn/noithatnhapngoai-noithatdailoan.aspx<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">noithatnhapngoai</span>], [http://noithathoangduy.com.vn/noithatnhapngoai-noithatdailoan.aspx<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">noithatdailoan</span>], [http://noithathoangduy.com.vn/noithatvanphong-noithatfami.aspx<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">noithatvanphong</span>], [http://noithathoangduy.com.vn/noithatvanphong-noithatfami.aspx<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">noithatfami</span>], [http://www.nhakhoavietgiao.com.vn/list2.php?cid=49<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">nha khoa</span>], [http://www.cuudulieu24h.com<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">cuu du lieu</span>],<br />
[http://www.digiseo.com<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">seo</span>],[http://banbuon24h.com<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">rao vat</span>],[http://www.digiseo.com/en<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">seo services</span>] <br />
[http://www.digiseo.com/thiet-ke-website<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">thiet ke web</span>],[http://www.digiseo.com/quang-ba-website<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">quang ba web</span>]<br />
[http://www.digiseo.com/quang-ba-website/dich-vu-seo.php<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">marketing online</span>],[http://www.sms4smile.org<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">Funny SMS</span>],[http://namthaibinhduong.edu.vn <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">du hoc my</span>],[http://namthaibinhduong.edu.vn <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">du hoc uc</span>],[http://namthaibinhduong.edu.vn <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">du hoc singapore</span>] [http://paydayloansonlineking.com payday loans]<br />
[http://namthaibinhduong.edu.vn <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">du hoc</span>],[http://namthaibinhduong.edu.vn <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">tu van du hoc</span>],[http://namthaibinhduong.edu.vn <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">cong ty du hoc</span>],[http://thanglonghousing.com <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">villas for rent in hanoi</span>],[http://www.vietnamairlinesticket.com <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">vietnam airlines</span>],[http://uvc-thanhlapcongty.com<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">thanh lap cong ty</span>],[http://uvc-thanhlapcongty.com<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">thanh lap cty</span>],[http://uvc-thanhlapcongty.com<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">thành lập công ty</span>],<br />
[http://uvc-thanhlapcongty.com/dang-ky-online/dang-ky-thanh-lap-doanh-nghiep.html<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">thanh lap doanh nghiep</span>],[http://uvc-thanhlapcongty.com/dang-ky-online/dang-ky-thanh-lap-doanh-nghiep.html<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">thành lập doanh nghiệp</span>], [http://uvc-thanhlapcongty.com/cung-cap-dich-vu/dich-vu-ke-toan.html<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">dịch vụ kế toán</span>],[http://uvc-thanhlapcongty.com/cung-cap-dich-vu/dich-vu-ke-toan.html<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">dich vu ke toan</span>],[http://uvc-thanhlapcongty.com/cung-cap-dich-vu/dai-ly-bao-cao-thue.html<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">bao cao thue</span>],[http://uvc-thanhlapcongty.com/van-ban-phap-quy/dang-ky-kinh-doanh.html<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">dang ky kinh doanh</span>], [http://www.digiseo.com/gioi-thieu.php<span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">quang cao truc tuyen</span>],<br />
if customers had the tools for the job. [http://www.easyessayhelp.com/write-my-essay.php write my essay]So Doc created ProjectVRM to support the creation and building of those tools. [http://paydayloansonlineking.com payday loans]<br />
<br />
Since then the VRM community has grown to include many development projects, companies, allied associations and individuals, in addition to ProjectVRM itself. The community's work is outlined in this wiki, and discussed on its [http://cyber.law.harvard.edu/projectvrm/Mailing_list mailing list], its [http://blogs.law.harvard.edu/vrm blog] and in workshops and other events.[http://www.easyessayhelp.com essay writing]<br />
<br />
<br />
Read more about ProjectVRM on the [[About | About Page]].<br />
<br />
== VRM and the Economy ==<br />
<br />
The economic goal of VRM is to improve relationships between Demand and Supply by providing new and better ways for the former to engage with and drive the latter. <br />
[http://justfreedatingsites.com dating sites]<br />
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This is not possible when all the tools of engagement are provided by suppliers, and all those tools are different. For example, most customers today carry around up to dozens of "loyalty" cards and key-ring tags, each with its own vendor-provided means for controlling interactions and providing benefits. These inconvenience both buyers and sellers, and limit the intelligence that can be gathered and put to use by either party. <span class="plainlinks">[http://www.customessayhelp.com/essay-writing-help.html <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">Essay writing help</span>] What if buyers had the ability to advertise their shopping lists to the sellers with which they have relationships? What if buyers were able to establish and maintain loyalty on their own terms and in their own ways? What if customers' ability to express preferences and advertise demand were improved to the point where sellers could reduce money wasted on advertising and other forms of guesswork? What if it were quick and easy for customers to say what they'll pay for what they want, on their own terms (and to pay on the spot, if the terms are mutually agreeable) ? VRM tools and services will answer these and many other questions that could not be asked before the Internet and came along &#151; and cannot be asked, as long as sellers continue to hold all the relationship cards. [http://www.easyessayhelp.com/write-my-essay.php write my essay] [http://www.welive2care.com/outbound-telemarketing/ outbound telemarketing]<br />
<br />
== VRM Principles ==<br />
<br />
VRM development work is based on the belief that ''free customers are more valuable than captive ones'' &#151; to themselves, to vendors, and to the larger economy. To be free &#151;<br />
<br />
#Relationships must be voluntary.<br />
#Customers must enter relationships with vendors as independent actors.<br />
#Customers must be the points of integration for their own data.<br />
#Customers must have control of data they generate and gather. They must be able to share data selectively, voluntarily, and control the terms of its use.<br />
#Customers must be able to assert their own terms of engagement and service. <br />
#Customers must be free to express their demands and intentions outside of any one company's control.<br />
<br />
VRM research work probes the willingness and ability of customers to assert and enjoy [http://digg.com/news/story/Dancing_desktop_girls <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">desktop girls</span>] independence from vendors -- and of vendors' willingness and ability to value and engage with independent customers. It also follows changes in the marketplace as VRM tools come into use.<br />
<br />
== VRM Goals ==<br />
<br />
In the "Markets Are Relationships" chapter of the [http://www.cluetrain.com/Cluetrain_10/index.html 10th Anniversary edition] of ''The Cluetrain Manifesto'', Doc Searls writes this about the purposes of VRM efforts:<br />
<br />
#Provide tools for individuals to manage relationships with organizations. These tools are personal. That is, they belong to the individual in the sense that they are under the individual's control. They can also be social, in the sense that they can connect with others and support group formation and action. But they need to be personal first.<br />
#Make individuals the collection centers for their own data, so that transaction histories, health records, membership details, service contracts, and other forms of personal data are no longer scattered throughout a forest of silos.<br />
* [http://www.essayhelppros.com/write-my-essay.php write my essay]<br />
* [http://www.essayhelppros.com/buy-essay.php buy essay]<br />
* [http://www.arabaoyunlarimiz.gen.tr/araba-oyunlari/ araba oyunları]<br />
* [http://www.welive2care.com/telemarketing-services/ telemarketing services]<br />
* [http://www.salesleadgenerationhq.com sales lead generation]<br />
#Give individuals the ability to share data selectively, without disclosing more personal information than the individual allows.<br />
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#Give individuals the ability to control how their data is used by others, and for how long. At the individual's discretion, this may include agreements requiring others to delete the individual's data when the relationship ends.<br />
#Give individuals the ability to assert their own terms of service, reducing or eliminating the need for organization-written terms of service that nobody reads and everybody has to "accept" anyway. * [http://www.essayhelppros.com essay help]<br />
#Give individuals means for expressing demand in the open market, outside any organizational silo, without disclosing any unnecessary personal information.<br />
#Make individuals platforms for business by opening the market to many kinds of third party services that serve buyers as well as sellers <br />
#Base relationship-managing tools on open standards, open APIs (application program interfaces). This will support a rising tide of activity that will lift an infinite variety of business boats plus other social goods.<br />
<br />
== VRM Development Work ==<br />
<br />
Here is a partial list of VRM development efforts. Some are organizations, some are commercial entities, some are standing open source code development efforts:<br />
*[http://www.azigo.com/ Azigo.com]<br />
*[http://www.banyanproject.com/ The Banyan Project]<br />
*[[EmanciPay]]<br />
*[[FCRA: Access to credit data]]<br />
*[[GRM: Government Relationship Management]]<br />
*[http://www.bogolf.com/ Golf Simulator]<br />
*[http://higgins-project.org higgins-project.org]<br />
*[http://kantarainitiative.org/confluence/display/infosharing/Home Information Sharing Workgroup at Kantara]<br />
*[http://kynetx.com Kynetx], which also does [http://hvr.me HoverMe]<br />
*[[ListenLog]]<br />
*[https://github.com/quartzjer/Locker#readme The Locker Project]<br />
*[http://themineproject.org/ The Mine! Project]<br />
*[http://newgov.us/ NewGov.us]<br />
*[http://www.paoga.com/ Paoga], [http://luckyjo.blogdetik.com/iconia-a500-tablet-android-honeycomb-terbaik/ tablet android honeycomb terbaik murah], [http://luckyjo.blogdetik.com/peluang-bisnis-online-tanpa-ribet/ peluang bisnis online tanpa ribet], [http://ipul.blog.com/2011/07/26/ipaymu-com-pembayaran-online-indonesia/ iPaymu.com Pembayaran Online Indonesia]<br />
*[http://pegasuspublic.wikispaces.com/ Pegasus]<br />
*[http://personal.com Personal.com]<br />
*[http://personaldataecosystem.org/ Personal Data Ecosystem]<br />
*[http://www.logodesignmaestro.com/services/brochure-design/ Brochure design]<br />
*[[Personal RFP]]<br />
*[http://projectdanube.org/ ProjectDanube]<br />
*[http://www.projectnori.org/ Project Nori]*[http://www.qiycorporate.com/ QIY]<br />
*[[r-button]]<br />
*[http://sing.ly/ Singly]<br />
*[http://www.eoyarismasi.org/ Maclar]<br />
*[http://www.socialnori.org/ Social Nori]<br />
*[http://www.gofrugal.com software retail]<br />
*[http://www.getabl.com/ Getabl]<br />
*[http://www.switchbook.com/ SwitchBook]<br />
*[http://telehash.org Telehash]<br />
*[http://www.thumbtack.com/ Thumbtack]<br />
*[http://www.trustfabric.com/ TrustFabric]<br />
*[http://tucows.com Tucows] and [http://hover.com Hover.com]<br />
*[http://kantarainitiative.org/confluence/display/uma/ UMA]<br />
*[http://www.vrmhub.net VRM Hub]<br />
*[http://www.vrmlabs.net VRM Labs]<br />
*[http://code.google.com/p/webfinger/ webfinger]<br />
<br />
== ProjectVRM Committees ==<br />
<br />
*[[Vision Committee]]<br />
*[[Marketing Committee]]<br />
*[[Standards Committee]]<br />
*[[Organization Committee]]<br />
*[[Usage Committee]]<br />
*[[Compliance Committee]]<br />
*[[Steering Committee]]<br />
<br />
== ProjectVRM Resources ==<br />
<br />
* ProjectVRM [[mailing list]]<br />
* ProjectVRM [http://blogs.law.harvard.edu/vrm blog]<br />
* [[VRM FAQ]]<br />
* VRM [Twitter stream http://twitter.com/vrm]<br />
* Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/CMMI#Appraisal Capability Maturity Model Integration CMMI Appraisal Ratings] (Software Engineering Institute, US Dept. of Defense)<br />
* Im-Mature Supplier/Vendor Rating: [http://en.wikipedia.org/wiki/Capability_Immaturity_Model Capability Im-Maturity Model] (US Air Force) <br />
* Cross-Border eConsumer.gov [http://www.econsumer.gov/english/resources/trends.shtm Complaint Trends]<br />
<br />
Conference Call archive and audio links can be found at the [[Project_VRM:Community_Portal | Community Portal]] page.<br />
<br />
== VRM Events ==<br />
<br />
Also see [http://cyber.law.harvard.edu/projectvrm/Events Events] page.<br />
ProjectVRM events take place once or twice per year:<br />
=== Upcoming Events ===<br />
2011<br />
* [http://iiw13.eventbrite.com/ IIW XIII (2011-B)] October 18-20, 2011, Mountain View, CA]<br />
<br />
=== Past Events ===<br />
2011<br />
*[http://www.internetidentityworkshop.com/iiw-12/ IIW #12][http://www.chenkrahman.com/ ,] May 3-5, Mountain View, CA<br />
*[http://www.cvent.com/events/conversational-commerce-conference/event-summary-f70a703bbabf4cda930c1412dee2bf4f.aspx Conversational Commerce Conference], February 2-3, San Francisco<br />
* [http://impact.kynetx.com/ IMPACT/2011], March 22-23, Salt Lake City, UT<br />
* VRM Gathering at [[SXSW Interactive 2011]]<br />
* [http://iiw12.eventbrite.com/ IIW XII (2011-A)] May 3-5, 2011, Mountain View, CA<br />
<br />
2010<br />
* [[VRM+CRM%202010]] August 26-27 Harvard University, Cambridge, MA. [http://www.tratap.com/2011/07/peluang-bisnis-online-tanpa-ribet/ peluang bisnis online tanpa ribet]<br />
<br />
2009<br />
* [[VRooM Leadership Workshop]] took place on 31 Oct * 1 Nov in Mountain View, CA<br />
* [[VRM East Coast Workshop 2009]] (VRooM 2009) took place on 12-13 October at Harvard University<br />
* [[VRM at SXSW 2009]] were meetings during SXSW in March 2009, Austin, TX<br />
* [[VRM West Coast Workshop 2009]] took place May 15-16, 2009 in Palo Alto, CA. [http://luckyjo.blogdetik.com/top-1-oli-sintetik-mobil-motor-indonesia/ TOP 1 Oli Sintetik Mobil-Motor Indonesia]<br />
<br />
2008<br />
* [[VRM2008]] took place in Munich on 21/22 April 2008<br />
* [[VRM Workshop 2008]] took place in July 2008 at Harvard University, [http://luckyjo.blogdetik.com/mobil-keluarga-terbaik-di-indonesia/ mobil keluarga terbaik di indonesia]<br />
<br />
<br />
[http://www.vrmhub.net/ VRM Hub] is a series of monthly meetings in London.<br />
<br />
Other meetings and workshops take place before and during [http://www.internetidentityworkshop.com/ Internet Identity Workshops] in Mountain View, California, each Fall and Spring. VRM is also a topic at [http://kynetximpactspring2010.eventbrite.com/ Kynetx Impact] conferences. [http://ipul.blog.com/2011/07/26/ipaymu-com-pembayaran-online-indonesia/ iPaymu.com Pembayaran Online Indonesia] - [http://luckyjo.blogdetik.com/bejubel-market-place-terbaik-indonesia/ Bejubel Market Place Terbaik Indonesia]<br />
<br />
== ProjectVRM Participation ==<br />
<br />
Sign up for the [http://cyber.law.harvard.edu/lists/info/projectvrm Project VRM mailing list]. You can also edit this wiki by signing up at the top of this page.<br />
[http://www.dissertationwritinghelp.co.uk/dissertation-service.html Dissertation Writing Services]<br />
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[http://www.logodesignmaestro.com/cheap-logo-design/ cheap logo design]</div>Bradbighttps://cyber.harvard.edu/projectvrm/?title=ListenLog&diff=5174ListenLog2011-09-11T09:54:36Z<p>Bradbig: </p>
<hr />
<div>[[Category:Media Logging]]<br />
<br />
== Overview ==<br />
<br />
The VRM ListenLog is a proposed method for integrating simple user-driven functionality into an online audio player device or application. A ListenLog is a consolidated and documented history of an individual's online listening activity. It is simply a recorded activity log, in a standard and open format, capturing an individual's listening actions from multiple online applications. The ListenLog is unique in that its aim is to give the user the ability to accumulate and control the use of their listener activity data. The data is the user's. It does not belong to any vendor or intermediary. The user alone should have control over where the data lives, what applications write to it, what gets logged, who to share it with, and how it can be used. The ListenLog concept was devised in part for the [http://publicradiotuner.com Public Radio Tuner iPhone project], where it is first being introduced. Plans are to put it on other handhelds as well. (And, as an open source project, there is nothing to prevent others from doing what they like with it.)<br />
<br />
== Purpose & Deployment ==<br />
ListenLog, or [[Listen Log]] is a form of [[Media Logging]]. It is required for [[EmanciPay]] to work. EmanciPay is a new business model for otherwise free media goods -- one that sharply reduces the frictions involved in paying for media. By increasing the number of people who pay for free media, PayChoice also helps stigmatize non-payment for those goods.<br />
<br />
Logging of listening is required to answer all these common questions:<br />
#What was that (program, segment, piece of music)?<br />
#Who was that (host, guest)?<br />
#Who produced that (program, segment, piece of music)?<br />
#When and where did I listen to that?<br />
#How often did I (listen to, watch or read) that in the past?<br />
#Do I have a relationship with the source? (Such as membership, or past transactions.)<br />
<br />
ListenLog is a simple utility that does nothing more than record listening data for the user. It will store it in a form that can be crunched in many ways and for many purposes -- all by the user's choice and at the user's discretion. It will be data that can go in any database or spreadsheet. It can also be shared in a selectively disclosed way. (See [[VRM Principles]].) This will make possible a marketplace for third-party services that help both listeners and the institutions with which they relate. (Starting with stations, but also including program producers, artists and others.)<br />
<br />
With ListenLog data, listeners can make fully informed choices about how they support streams, podcasts and on-demand sources of programming.<br />
<br />
Listeners can also form better relationships with stations and program sources. Membership can come to mean far more than serving as a future target for pitches and billing.<br />
<br />
Both Media Logging and EmanciPay are being pioneered with the Public Radio Tuner, which is currently being developed by [[http://prx.org PRX]] and other partners, including NPR and ProjectVRM at the [[http://cyber.law.harvard.edu Berkman Center]]. Neither, however, are to be limited to the iPhone, or any other platform. But the iPhone and the Public Radio Tuner are where we are starting.<br />
<br />
There are challenges posed both by the pioneering nature of the work and the limitations of the iPhone.<br />
<br />
For example, the iPhone has a tiny memory for data and no persistent and user- (or program-) accessible data store on the host computer with which it syncs through iTunes. But iPhone does provide means for that data to be stored remotely, in a trusted "cloud." For this purpose, PRX has created ListenLog.org as a site/service for storing each user's data and making it available through standard web service interfaces.<br />
<br />
Because this distances the user's data from the user's devices, and requires trust in PRX (or any host), questions of trust are naturally raised. These are the same issues raised by any cloud service, including Gmail and Amazon S3. Establishing trust mechanisms -- both technical and contractual -- are non-trivial. But they are also essential for laying the groundwork required for this new business model to work.<br />
<br />
== History ==<br />
While tracking listener behavior data is not a new concept, the ListenLog is a novel approach to deploying early VRM functionality. While a simple activity log might not appear as the killer app, it succeeds by putting in place a small piece of user-driven infrastructure into a larger application - one with a promise of relatively wide distribution. Since this infrastructure component will write, store, and share listener activity in an open and standard format, we hope that such a log will become significantly more useful as other devices and tools leverage the standard to increase what an individual can do with their ListenLog data. This type of sideways approach holds the promise of planting the seeds of VRM onto lots of devices without requiring the primary application functionality (i.e. audio listening) be purely user-driven.<br />
<br />
A user-driven activity log works well for an application that pulls together audio streams and files from a number of different sources. Of course, online audio providers (vendors in the VRM model) can already track and aggregate listening behavior data, but only for the audio they control. When the user acts as the sole point of integration, pulling together audio from multiple sources, their own consolidated log becomes uniquely powerful. Only when the listener is the point of integration does such an approach yield a new type of value.<br />
<br />
== Specifics ==<br />
<br />
Initially, the ListenLog will capture online audio stream and file listening behavior occurring through a specific application and device in a standard format (see the [[ListenLog XDI]] page for an example). At minimum, the log will capture audio stream/file identification, user agent, listen start time, listen duration and device location information. Extending this data to incorporate unique device IDs, audio meta data, rating (e.g. thumbs-up/down), referral, or other application behavior data is under consideration.<br />
<br />
The application supporting ListenLog recording capability will host the minimum of user-facing functionality. Specifically, the individual user will be able to choose a digital identity(s) with which to associate their listening data, and can also choose where the data is stored, as it will be dynamically written by the device application to any ListenLog standards compliant service provider (host).<br />
<br />
A separate ListenLog Service interface, perhaps integrated with the ListenLog storage provider, will enable the user to choose if and how to share their ListenLog data, either anonymously or as associated with digital identities. For example, an individual may choose to share all data publicly and anonymously. All users selecting this option would, in aggregate, create a single, public "firehose" feed of all listening activity. It is our hope that third-party developers will offer user-driven functionality based on your ListenLog functionality, helping you share selected data conditionally with vendors for example, or providing agnostic recommendations based on your listening habits.<br />
<br />
== Enabled Functionality ==<br />
<br />
The power of ListenLog is not in the log itself, but what the activity history might enable. As an open standard, the ListenLog format will enable third-party relationship services to be developed for users to interact with. Possible examples include:<br />
<br />
==== [[EmanciPay]] ====<br />
By keeping track of what files, tracks and programs are listened to, users can more easily allocate voluntary payments across properties without resorting to the transaction burden of micropayments.<br />
<br />
==== Detached Recommendations ====<br />
<br />
Audio recommendation systems are typically integrated into a single vendor offering and based on your (and your peer's) internal listening behavior. A third party recommendation system could avoid lock-in of data and stimulate competition from pure-play recommendation systems. Additionally, listening behavior would be aggregated across devices, applications, and formats to provide a greater depth and breadth of material to work from.<br />
<br />
==== Personal History Search ====<br />
<br />
The ability to apply an "I've listened to this" filter when you perform an audio search.<br />
<br />
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== More ==<br />
* [[ListenLog Meeting Notes]]<br />
* [[ListenLog Identity]]<br />
* [[ListenLog XDI]]<br />
* [[Listen Log]] (a higher-level more general page on this topic)<br />
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